It could be said that the sushi business is a type of culinary business that continues to grow in Indonesia. This typical Japanese food dish is also a culinary dish that is widespread throughout the world. In almost every country in the world there are sushi businesses that offer a variety of filling sensations according to individual tastes. There are also sushi business people who really serve original sushi dishes like those in the land of cherry blossoms.

Sushi has been around for centuries and is one of the most popular Japanese dishes. In recent years, sushi has become increasingly popular in Indonesia. This is caused by many things, including the increasing number of Japanese tourists in Indonesia and increasing awareness of healthy eating patterns. With the right strategy, the sushi business can be very successful in Indonesia. In this blog post, we will discuss the potential of the sushi business in Indonesia and some tips for success.

Conditions of the sushi market in Indonesia

Sushi has gained popularity in Indonesia in recent years. The country's large population and growing economy offer a promising market for the sushi business.

However, the current condition of sushi in Indonesia is still relatively underdeveloped compared to other markets such as Japan or the United States. There are fewer sushi restaurants and most Indonesians are unfamiliar with sushi culture. This presents both opportunities and challenges for businesses looking to enter the Indonesian sushi market.

On the one hand, there is a lot of growth potential as more and more Indonesians become familiar with and interested in sushi. On the other hand, competition tends to increase as more businesses enter the market, so it is important to have a well-defined strategy for success.

The current state of sushi in Indonesia provides both opportunities and challenges for businesses wishing to enter the market. With careful planning and execution, businesses can capitalize on the potential of this growing market.

Sushi market potential in Indonesia

The sushi market in Indonesia is still relatively small, but has great potential. The country's large population and growing economy offer a huge potential customer base for sushi businesses. Indonesia also has a rich seafood culture, which makes it an ideal market for sushi.

There are already several successful sushi businesses in Indonesia, and more will follow. With the right mix of marketing and product quality, every business can take advantage of the potential of the Indonesian sushi market.

Challenges of the sushi business in Indonesia

The sushi business in Indonesia faces many challenges, the most significant of which is the country's lack of experience in the cuisine. Indonesian kitchens traditionally use a lot of sweet soy sauce, and sushi chefs have to be careful not to overwhelm customers with too much sweetness. Another challenge is finding fish that meets sushi-grade standards. In Japan, sushi chefs can buy fresh fish from the market every day, but in Indonesia it is difficult to find truly fresh fish. This means that sushi businesses in Indonesia often have to rely on frozen fish which can affect the quality of the final product. Lastly, competition from established Japanese and Korean restaurants can be stiff, making it difficult for new sushi businesses to gain a foothold in the market.

Starting a sushi business

If you want to start a sushi business in Indonesia, there are several things you need to know. First, the country has a growing economy and a large population that loves sushi. Second, competition is fierce, so you have to offer something unique to stand out from the crowd

Third, you must obtain the proper permits and licenses to operate legally. Fourth, it is important to find a good location for your restaurant. Fifth, you must employ experienced sushi chefs and staff. Sixth, marketing is the key to getting customers in the door.

Follow these tips and you will be on your way to success in the Indonesian sushi market!


The sushi business in Indonesia has great potential. The country has a large population with a growing middle class, and demand for sushi is growing. However, this industry is still relatively new here, so there are several challenges that need to be addressed. This includes finding the right suppliers, training staff, and creating awareness about the benefits of eating sushi. With a little effort, a sushi business in Indonesia can become very successful.SOURCE

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