Boba drinks are currently popular with the wider community, especially millennials. Where this contemporary drink has a variety of different flavors, of course it makes your mood more colorful when you try all the flavors of boba drinks. It's true, Boba Brown Sugar was only founded in 2020, but because of the innovation of this type of boba drink which has its own charm, Boba Brown Sugar has been able to bring Boba Brown Sugar to the point where it now has 50 outlets in various regions.

Managing a business requires the right strategy, especially the boba business.

Because this contemporary drink has become popular, competition is automatically very tight. 

Boba is a very popular contemporary drink.

So, it's not surprising that boba drinks are very easy to find.

Even though it is still a popular contemporary drink, in fact getting customers requires the right strategy.

The strategy you use must be in accordance with the goals of the boba business you manage, namely growing and making a profit.

On the other hand, if the strategy you apply is not appropriate, then this can cause sales to decline until your business goes bankrupt.

So, for you boba business owners who want to increase sales and profits, there are several keys to success in running this modern beverage business, you know .

1.Create a varied menu

The first thing you can do is create a varied boba menu.

As a businessman, you are required to be creative and always innovate, so that the boba menu you sell doesn't lack interest.

As additional information, currently the boba drink trend is growing very quickly.

If you are insensitive and reluctant to follow current trends, consumers will feel bored and choose other boba shops that offer new menus.

Losing consumers can cause your boba drink sales to decline.

If you continue to do this, sooner or later your boba business will go bankrupt.

Make a variety of boba menus that you can present at your boba shop.

Starting from Brown Sugar , Cheesy Milk , Strawberry Macchiato , Boba Pearls Soda , Matcha Boba Fresh Milk , Banana Milk , Boba Thai Milk Tea , and Milk Tea .

Apart from variations on the drink menu, you can also offer various kinds of toppings , apart from boba.

This topping choice is optional or depends on the buyer's taste.

The types of toppings that are suitable to be served with this drink are jelly , cheese , regal , and others.

Having a varied menu will of course avoid customer boredom.

Apart from that, your boba shop will also be in great demand by boba lovers who want to experience these unique menus.

2. Provide the Best Service

Another reason that makes customers loyal to your boba business outlet is the quality of service you provide.

Therefore, greet customers in a friendly and polite manner.

If a customer is confused about choosing a menu, then provide the right solution.

For example, ask first whether customers prefer sweet drinks, fresh drinks, or a combination of both. 

If customers want a fresh boba drink, you can offer Boba Pearls Soda or Matcha Boba Fresh Milk .

Not only do you provide solutions, you also have to be able to answer questions from customers.

For example, a customer asked what the difference was between Boba Pearls Soda and Matcha Boba Fresh Milk . 

So you have to explain slowly, that the two drinks are made from different ingredients and create different taste sensations.

When there is a complaint from a customer, you should not immediately get emotional.

Ask what his complaint is, then give him a solution.

For example, one customer bought a Brown Sugar drink , but he felt the drink was not sweet enough and even tasted bland. 

So, you can compensate with a new drink or return the money.

3. Collaborate with Online Ojek

It turns out that beverage outlets located in strategic locations are not enough to ensure that these outlets will always be busy with visitors.

Especially if around that location there are several boba outlets that are business competitors, you definitely have to carry out an interesting marketing strategy.

One marketing strategy that you can try is inviting online motorcycle taxis to collaborate.

Yup , the existence of online motorcycle taxis such as GoFood or GrabFood can help you increase sales of boba drinks.

The existence of online motorcycle taxis also makes it easier for customers to choose the drinks they want to buy.

This is an opportunity that you can use to market your boba shop.

So that there are more buyers, you can provide special prices that can only be obtained by purchasing online motorbike taxis .

For example, giving a 20% discount if you buy a best seller menu variant or providing a bundling package containing certain menus at attractive prices.

Not only do you give discounts for certain menus, you can also play with prices on drink packaging.

Generally, contemporary drink packaging comes in three sizes, namely small , tall and grande . Adjust the price of the drink according to the packaging chosen by the customer.Source