The success of regional specialty food entrepreneurship depends on the business plan created. Running a regional specialty food business certainly has its own challenges that entrepreneurs must address wisely. Bearing in mind, various foreign food products also have a fairly wide market in Indonesia because of globalization.
Before starting a business food typical for regions, entrepreneurs need to make a business plan first. With good business planning, regional specialty food businesses will certainly run more smoothly and with direction.
According to the book Rational Business Plans published by Niaga Swadaya, business planning is the process of determining the vision, mission, goals, strategies, policies, procedures, rules, programs and budgets needed to run a company.business certain.
If the business plan is prepared correctly according to its components, business people will be helped to set short and long term targets. The following are the main components in planning a typical food business area.
Main Components of Regional Specialty Food Business Planning
There are six main components in business planning that business people need to prepare, including regional specialty food businesses.
Summarizes the book Various Livestock Industries at Class XIII Semester 1 Vocational School by Ir. Hieronymus Budi Santoso, here are the components in planning a typical regional or other type of food business.
1. Create a Business Description
This component is the first step that business people must take in business planning. The aim is to briefly explain the business sector that you want to run, as well as its potential to survive and develop in the future. The business description must also include innovation and evaluation plans, so that the product can survive on the market.
2. Marketing Strategy
Marketing is an activity to introduce business products, so that consumers are interested in making purchases. Marketing strategies must come from market analysis that has been carried out carefully, as a strength for determining target buyers.
In this component, business people need a SWOT analysis ( strengths , weaknesses , opportunities and threats ) in order to identify product advantages, weaknesses, opportunities and threats.
Through the results of this SWOT analysis, business people can determine appropriate marketing strategies, as well as save time, costs and energy.
3. Understand Competitors and Level of Competition
Next, business people must be able to know and understand their competitors in the market. Business people can do this with the results of the previous SWOT analysis, namely by knowing the strengths and weaknesses of competitors in the same market. Thus, business people can apply several strategies in marketing their products.
4. Development Design
Planning for the design and development of company products is very important to implement. This component is important in the production and sales process so that business people can know the strengths and obstacles they face.
Another benefit of product development design is to find out future business plans, which influences business financing planning. In other words, you can set a cost budget for production funds that fits the budget.
5. Operational and Management Plan
Operational planning and management are very important, because the scope is quite broad in the course of a business. This plan aims to explain business performance, so that it can continue to run and be sustainable.
Company logistics are the focus of this operational plan, including the responsibilities and duties of management, determining work procedures between company divisions, as well as preparing the company's operational budget.
6. Cost Calculation
In calculating costs, initial capital to start a new business is considered important. This is related to the company's source of funds and how to manage these funds so that they are more efficient.
Companies must prepare funds for raw material supplies, purchasing production equipment, marketing costs, and much more. In this way, funds can be used more efficiently, so that shortages do not occur.
To calculate costs, a planning financial report, planning balance sheet report, cash flow report and return on capital report are required.
If necessary, the company can work with an accounting service provider to make a financial analysis of the business according to the business plan. SOURCE