Iced tea, which is usually considered a small change drink, is now starting to be upgraded through branding presented by a number of iced tea brands. This innovation in sweet iced tea makes this drink much sought after, especially by millennials and Gen Z.

This guide on how to sell contemporary tea was created specifically because of the enthusiasm of many business people entering the tea business.

Yes, selling contemporary tea is one of the business ideas that you can try to try your luck. Moreover, this drink has many fans in Indonesia.

It is common knowledge that iced tea occupies the highest throne as the most refreshing drink to accompany any type of food. 

So, there's nothing wrong if you sell other contemporary tea variants such as Thai tea, herbal tea and tea with a variety of flavors.

However, what do you need to do to start selling contemporary tea? Here are the things you need to prepare!

Contemporary Tea Business Ideas

Before starting a business, of course you need to first determine the product you want to sell. The following are examples of contemporary tea products that can be an inspiration for selling:

Iced tea

Iced tea is a tea drink served with ice cubes. The tea used can come from various types of tea, such as black tea, green tea, or telang tea. 

Thai Tea

Thai tea is a typical Thai tea drink that is popular throughout the world. This tea has a distinctive orange or dark red color due to the use of food coloring. 

Herbal tea

There are various types of herbal tea, such as peppermint tea, chamomile tea, ginger tea, lemon tea, rosehip tea, and many more. Herbal teas are often chosen for their refreshing taste and ability to provide certain health benefits.

Tea with Variety of Flavors

Flavored tea is tea that has been flavored with fruit, spices or other ingredients to create a unique flavor variation. 

Tips for selling contemporary tea so that sales continue to increase

After determining which contemporary tea products to sell, next you need to determine a strategy so that sales continue to increase. Here are the tips that SendinAja has summarized:

Making Quality Products

Today's customers are increasingly savvy and knowledgeable about the products they consume. They look for quality products that provide good taste, aroma and experience. 

By making quality tea products, you can meet customer expectations and create higher satisfaction.

Create Product Uniqueness

It cannot be denied, in running a business there will be competition in the market. For this reason, you need to create a unique brand so that you can compete in the market.

This uniqueness can come from new flavor variants, new types of drinks, unique packaging, or attractive service.

Building Brand Awareness

High quality tea products will help build strong brand awareness and a good reputation among customers.

Apart from that, you also need to add other strategies to increase brand awareness. For example, actively carrying out campaigns on social media, websites, marketplaces, and others.

How to Make Quality Contemporary Tea Products

It has been mentioned above that quality products are one aspect that determines the success of your business. 

Here's how to make quality contemporary tea drinks:

  • Choose quality tea ingredients
  • Learn how to brew tea properly
  • Use quality water
  • Maintain cleanliness and sanitation of business premises
  • Choose quality additional ingredients
  • Consistently create quality products and attractive presentation
  • Listen to customer feedback

Target Market for Contemporary Tea Drinks

The target market for contemporary tea drinks usually involves the younger market segment, active on social media, and interested in popular trends and lifestyles. 

The target market for contemporary tea drinks can include: millennials and generation Z, fans of Instagrammable drinks, to the tea lover community.

Before starting a business selling contemporary tea, you also need to determine your target market first. This way, you can create products that are relevant to the specified target market.

Business Capital for Selling Contemporary Tea

Business capital for selling contemporary tea can vary depending on the desired business scale and planned operational scope. 

The following is an estimate of the business capital that may be needed to start a contemporary tea business: rent/renovation of business premises, tools and equipment, raw material stock, packaging and branding, marketing and promotions, employee salaries.

Promotion and Consumer Service for Contemporary Tea Sales

Promotion and customer service are two important aspects in building and maintaining a modern tea business. 

The following is a further explanation about promotions and customer service for selling contemporary tea:

Contemporary Tea Promotion

Contemporary tea promotional activities are needed so that your business is known to the general public, especially the target market. This aims to increase sales and branding of your business.

There are various promotional strategies that you can try, such as promotions via social media, collaboration with influencers, loyalty programs, and so on.Source

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