Jamu Mbak Suni: MSMEs that exist in the midst of the current onslaught of cafes

Home » News » Jamu Mbak Suni: MSMEs that exist in the midst of the current onslaught of cafes

Establishing a herbal medicine cafe is one way for this woman born in Tangerang, June 26 1993, to make people, especially young people, like herbal medicine.

As Indonesian citizens, of course we should be proud of the biodiversity that this beloved country has. The tropical climate with sunlight, rainfall and soil containing lots of minerals means that various types of plants can grow well.

Likewise, traditional herbal plants are the main source of making herbal medicine which is useful for maintaining health, preventing and curing disease.

The popularity of herbal medicine has increased since the Covid-19 pandemic hit. Herbal medicine is much sought after because it is believed to maintain body health.

Minister of Cooperatives and Small and Medium Enterprises (UKM), Teten Masduki, said that SMEs, especially those operating in the traditional herbal or herbal medicine sector, are benefiting from the increasing trend of consuming herbal products related to health maintenance, such as red ginger.

One of the successful MSMEs that specializes in traditional herbal medicine is Mbak Suni's herbal medicine. This MSME has a millennial and contemporary impression with a cafe concept which is expected to attract young consumers.

History of herbal medicine

herbal medicine has existed since the days of the Mataram Kingdom with the discovery of mortar and pestle artifacts as tools for pounding herbal medicine at the Liyangan archaeological site, on the slopes of Mount Sindoro, Central Java.

Apart from artifacts, stories about tools for making herbal medicine are also found in reliefs at Borobudur Temple, Prambanan Temple and Bawang Temple. Herbal medicine experienced a downturn when people started to become familiar with modern medicines.

In the 1940s, the efficacy of herbal medicine regained trust with the formation of the Indonesian Herbal Medicine Committee during the Japanese occupation era.

Benefits of Herbal Medicine

Research has found that herbal medicine may be an option for strengthening a person's immune system. Plants that can be consumed and used as herbal immune boosters include ginger, turmeric and ginger.

Apart from these main ingredients, other ingredients can also be added to add flavor and aroma, such as cinnamon, lemongrass and palm sugar. Founder of Suwe Ora Jamu, Nova Dewi also said that herbal medicine is not only used to form and increase immunity instantly.

Immunity can be increased in various ways, one of which is consuming healthy food and drinks, adopting a healthy lifestyle, and getting enough rest. Herbal medicine also has a rehabilitative function, that is, it can keep the body from truly recovering from the virus.

Mbak Suni's herbal medicine in its journey also follows market demand, especially the demand for empon-empon herbal medicine during the Covid-19 pandemic. Sunita, as the founder, admitted that demand for empon-empon has increased since the Minister of Health claimed that this herbal medicine could ward off Covid-19.

Efforts to Preserve Herbal Medicine

Starting as a lover of herbal medicine, Sunita is now successful in running her traditional herbal medicine business which is packaged nicely to keep up with the times. Yes, he founded a cafe that is different from cafes in general because it has traditional herbal medicine as its main menu.

“Choosing the cafe concept is because we want young people to have a healthier alternative place to hang out, while also being able to preserve Indonesian culture,” he said.

Sunita believes that if you want to start a business, you have to follow your passion. Because if you just follow along it won't last long. Dare to do business, means daring to take risks. Never be afraid of what other people will say when we start doing business.


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