There are many business ideas that can be developed. Starting from a small scale, such as a grocery stall business idea, selling clothes, to opening a restaurant.

In practice, business does not always go according to plan. There are several obstacles that can be experienced, such as lack of planning, money management errors, problematic product management, and others. 

For this reason, if you plan to open a business, you need to be careful in choosing the type of business. If you don't have experience, you can start by opening a business with minimal risk, such as a grocery stall business. 

This type of business idea has minimal risk because the products sold are daily necessities. If it is not sold, the product can still be used by sellers for daily needs.

There are many types of businesses that most people think have big profit opportunities. One of them is a grocery store business. The reason is simple, because the goods sold in the shop are daily necessities and will always be needed by various groups.

Even though many people underestimate this home business, quite a few have achieved success. This is why many people are interested in jumping in even though the competition is quite tight. So, what makes this staple and daily necessities shop business attractive?

Flexible Capital

One of the things that makes the grocery business attractive is the amount of capital required. The amount of capital is quite flexible depending on the business to be built. The larger the scale, the greater the capital required. So there is no specific benchmark regarding the amount of capital to start this business.

Because it is flexible, you will not face complicated financial problems. Even if you have to borrow, the amount can be adjusted to the size of the desired grocery business. But if you want to get multiple profits, don't hesitate to take risks.

Various Consumer Targets

Unlike other businesses, the basic food business does not have a specific target consumer. Because whether they admit it or not, almost everyone from the upper class to the lower class or students to workers needs basic food for their daily needs.

This is of course a plus point for the basic ingredients business. Because the wider the market share, the greater the potential profits that will be obtained. So there is no reason to hesitate, let alone worry that the business you are building will lack interest.

Simple Marketing Strategy

Because the goods sold are daily necessities, you don't need to carry out large-scale promotions to advance your business. There are several things that must be prepared as a marketing strategy when starting to build a home grocery store business, including:

1. Put up shop signs or banners as identity.

2. Sell goods at reasonable and reasonable prices. 

3. The products sold are varied. 

4. Provide the best service.

If the strategy above is implemented well, the opportunity for success in the grocery business will be greater.

Doesn't Require Complicated Preparations

When starting a business selling basic necessities, many people are hesitant because of the lack of information about things related to this business. In the end, they refused to take the risk and postponed their desire to build a basic food business. In fact, if you want to make a little effort to find information, building a grocery store business is not complicated.

There are several things that need to be done, namely:

1.  Prepare a place to start a business and store stock
2. Prepare the furniture and various equipment needed such as shelves, cashier's desk, calculator, plastic bags, etc.
3. Provide the most frequently sought basic necessities 4. Arrange merchandise neatly and always care about the cleanliness of the shop 5. Buy stock items from wholesale stores or manufacturers directly so they can be resold 6. Price surveys to anticipate losses and set a reasonable selling price

Has Advantages and Disadvantages

Every business opportunity definitely has advantages and disadvantages, and the same goes for a home-based grocery business. As an entrepreneur, it is natural to carry out a business analysis before starting to build and enter the desired business.

So if you want to be successful, you have to know the advantages and disadvantages of the grocery store business.


  • The market coverage is diverse
  • Flexible business hours
  • Doesn't know the season
  • It's not complicated because the product doesn't need to be processed
  • The prospect promises huge profits


  • Food prices go up and down
  • Business competition is tight

In ensuring the cash flow of your grocery store business runs well, sometimes you need emergency funds, especially to ensure the availability of stock of goods that are often sought by customers. If you don't have an emergency fund, don't worry. You can take advantage of the KCA Prima (Fast and Safe Credit) service from Pegadaian. Through this service, you can get fresh funds without any complications with fairly friendly interest rates and administration fees.

The process of applying for KCA Prima from Pegadaian is quite easy, prospective business owners only need administrative requirements in the form of an KTP. The loan amount is around IDR 50,000 to IDR 500,000 with a short term of around 1-60 days so you will not feel burdened by debt and will be able to run a grocery store business well.


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