The beverage business always has promising business prospects and profits. It is not surprising that currently many contemporary drink-based franchise businesses have emerged. In the midst of the hustle and bustle of contemporary beverage businesses, the contemporary fruit juice business still has a place in people's hearts. The reason is, this juice drink is still a healthy drink that is most popular with many people. The benefits of fruit and the vitamin content in it are the main reasons people consume fruit juice. 

The fruit juice business opportunity has bright prospects and fresh income potential! Are you curious to try it?

The question arises, why are trendy drinks always in demand? Trendy drinks made from coffee, milk or various fruit flavors are popular among many people.

The reason is simple, this type of drink has a delicious and refreshing taste. According to the millennial generation, this trendy drink provides satisfaction when enjoyed.

“About Sweet Love!” Did you know that these expressions are not just words? According to the Journal of Applied Sciences, sweet taste actually has complex psychological effects.

Apart from that, sweet taste can also influence interest in relationships and romantic behavior.

It is not surprising that food or drinks that taste sweet are often given to people we care about.

This creates a very promising business opportunity, especially for those who want to sell sweet and healthy fruit juice. What is the potential for the fruit juice business?

This is a Fruit Juice Business Opportunity!

Did you know that not everyone likes consuming fruit directly?

In some cases, discomfort in consuming fruit can be caused by habits from childhood.

However, as it is said, love grows with habit.

However, should we force other people to eat fruit directly?

Certainly not. There are various processed fruit products, one of which is fruit juice.

Without reducing the benefits of the fruit itself, drinking fruit juice can be a more enjoyable choice.

You don't need to bother peeling and cutting fruit. You also don't need to chew it because you can drink it straight away.

This is one of the reasons why many consumers prefer fruit juice.

In terms of business, of course you can make the most of this opportunity.

What's more, fruit juice sellers are actually still quite rare. Fruit is also easy to get at relatively stable prices.

In terms of marketing, you can open a small stand around the park, canteen, or sell via online food ordering applications.

This fruit juice business opportunity is very promising, isn't it?

How much capital does it cost to open a fruit juice business? 

Next, it is important for you to understand the description of the capital required and estimated profits in the fruit juice business. 

Initial capital and fruit juice profits can be assumed as follows:

Initial capital includes monthly operational costs of IDR 5,000,000 (covers the cost of fruit, equipment, business stalls and other juice ingredients).

The selling price per glass of fruit juice is IDR 7,000

Minimum daily sales are 50 glasses of fruit juice.

Based on these assumptions, monthly income can be calculated as follows:

50 glasses x IDR 7,000 x 30 days = IDR 10.5 million.

In one month, the sales profit after deducting the initial capital is IDR 5,500,000.

With this calculation, you can reach the break-even point or return on investment from this fruit juice business in a matter of months. 

What's more, if you sell fruit juice at the right location and time, such as during the fasting month.

Challenges that the Fruit Juice Business Must Face

Even though the fruit juice business opportunity is promising, it still has its own challenges. Like business in general, it is important to know and face these challenges well.

Running a fruit juice business is actually not that difficult, you can buy fruit at the market, supermarket, or even through online purchases.

However, one of the main problems is that some fruit has limited shelf life, especially after being opened and exposed to air.

This is a big challenge, because the taste of fruit juice is created from the best quality fruit. 

Moreover, distinguishing between ripe and sweet fruits can also be a difficult task.

How do you choose a ripe and sweet mango? Is it by smelling the aroma, seeing the color, feeling the texture, or trying it directly?

Apart from that, in some locations the fruit juice business is tied to time and weather. 

When you sell fruit juice from midday to evening, there will probably be more interest than at night. This is because fruit juice feels more refreshing in hot weather.

What if the weather is raining all day? These conditions may slightly affect sales. 

Therefore, you need to be smart in reading situations and adapting to existing conditions.

Tips for Starting a Fruit Juice Business

After considering the challenges and opportunities in the fruit juice business, you are more ready to start your business.

However, there are several business tips that you need to pay attention to. Here is the explanation:

1. Understand How to Choose Fruit

The first tip is to understand how to choose good quality fruit. The quality of the fruit will affect the taste of the juice produced. 

There are several ways to choose fruit, such as looking at the color, smelling the aroma, or tasting it directly.

If you are confused, you can ask the fruit seller. Maybe you can also get cheaper prices if you make them a fruit supplier for your juice products.

2. Vary the Fruit Juice Menu

When selling fruit juice, don't just limit yourself to original fruit juice. Try varying it by making several variations of juice. 

For example, combine fruit juice with milk, honey, or add other toppings. Don't be afraid to experiment and create new menus. 

For example, mix fruit juice with boba, jelly, cendol, float, or other sweetener. 

You can also present a mixed fruit juice menu consisting of several types of fruit at once.

3. Pay attention to packaging

Next, it is important to pay attention to the packaging of your fruit juice. Usually fruit juice is sold in plastic cups for take away purchase. 

Using plastic bags is not ideal because it can cause fruit juice to spill during transportation. 

It's better if you sell fruit juice in safer bottles. Apart from that, the price of plastic bottle packaging is also affordable. This is more practical, right?

4. Use packaging labels

Have you ever seen a friend on Instagram upload a photo holding a drink packaging from Starbucks, Kopi Janji Jiwa, or other brands? 

These packages have brand labels, some even include the customer's name and short words. 

Why not try it for your business too? Printing stickers for brand labels is very affordable. 

To write it, you can use a permanent marker that can be refilled.

Those are some tips and promising business opportunities in the fruit juice business. Source