In Indonesia itself, the concept of frozen food was initially introduced by Chinese and Japanese people. Now it has developed to such an extent and has become one of the businesses carried out, whether at home or by large companies.

The frozen food business is a business sector that continues to grow over time. One reason is because people increasingly want everything that is practical, including when it comes to choosing food. 

The term frozen food is no longer foreign. Frozen food is food that is frozen with the aim of preserving the food until it is ready to eat. The purpose of this freezing process is to slow down decomposition by converting water content into ice and inhibiting the growth of most bacterial species.

There are two types of food freezing processes, namely mechanical and cryogenic. Rapid freezing can cause particles in food to freeze and form small ice particles. Meanwhile, slow freezing will make the ice particles large, thereby damaging the interior texture of the food.

Frozen food is not a new product for people who are already familiar with several foods such as nuggets or sausages which are usually marketed and stored frozen before consumption. However, various types of frozen food now appear not only as simple menus, but also menus that we usually find in restaurants. 

This is what ultimately makes the frozen food business opportunity wide open and is considered capable of bringing in big profits if managed well. The proliferation of home-based frozen food businesses is proof that this business cannot be underestimated. 

Frozen Food Business Opportunities

In today's practical era, the frozen food business provides a solution for people's daily consumption needs. The ease of processing frozen food means that demand for this product continues to increase, thereby opening up more opportunities for the home frozen food business . 

Factors that influence frozen food business opportunities include:


The presence of a frozen food business is very in line with a practical lifestyle. Consumers only need to warm frozen food before serving it. This is much more practical than cooking from raw ingredients.

Without preservatives and MSG

Several frozen food products are now claimed to not contain preservatives or flavor enhancers (MSG). Products without preservatives and flavor enhancers are certainly preferred by parents who want to provide healthy food for their children. 

No Loss of Nutrients

Who says frozen food lacks nutrition? Some of these food products even have high nutrition. Frozen food is considered to be able to store vitamins and minerals neatly. This product also does not change the contents in it.


Frozen food business opportunities also exist because the products are known to last longer than other food products. Even though it is able to last for some time to come, frozen food is also able to retain the nutrients it contains. 


Maintaining the cleanliness of the process of making and storing frozen food is no longer in doubt. For this reason, culinary entrepreneurs who provide frozen food products are increasing their supervision in terms of cleanliness. So, food can last longer and consumers don't need to worry about cleanliness.

How to Start a Frozen Food Business

Make a Commitment

Just like when starting any other business, before starting a frozen food business you need to instill a strong intention and commitment to developing a business. 

If your commitment from the start is strong, your plan to set up a frozen food business can work even though there are many obstacles ahead. 

Get to Know the Product

The way to start a frozen food business after confirming your commitment is to identify the product you are going to sell. Frozen food is not just nuggets or sausages. Put that in your mind because it turns out there are quite a lot of types of frozen food products on the market. 

Here are several types of frozen food that you can choose to sell:

Ready to Cook Food

Frozen food that is ready to be cooked is food that is prepared quite simply and can be eaten straight away. You only need to fry, boil, or steam this type of frozen food. 

Foods that fall into this category are:

  • Nuggets
  • Sausage
  • Dim sum
  • Meatball

Ready to Eat Food

This type of ready-to-eat frozen food is a solution for those of you who want to be practical in serving food. Ready-to-eat frozen food allows you to just warm it up in the microwave or rice cooker . 

Usually this type of food is quite varied, ranging from heavy dishes to light foods. Usually this ready-to-eat food is in the form of side dishes to be served with white rice.

Ready to Process Food

Some people may feel uncomfortable or unfamiliar with cleaning raw meat or types of seafood. This is what makes ready-to-process frozen food a solution choice. 

The various foods prepared by this type are usually:

  • Fresh beef
  • Fresh chicken meat
  • Fresh fish

Frozen Vegetables and Fruit

It turns out that frozen food can also be obtained in the form of vegetables and fruit. Several studies state that the vitamin C content in frozen vegetables and fruit can be much higher. In terms of storage time, frozen vegetables and fruit can last up to 2 months in the freezer .

Choose Unique Frozen Food Products

Beginner business people who want to start a frozen food business should understand what is called positioning, differentiation, branding (PDB) for the products they offer. This means that any product you want to sell must have its own characteristics so that competitors cannot easily follow it. 

Determine the Target Market 

Determining the target market and customers is actually not an easy matter. This requires in-depth observation. Target customers can be found online and offline . 

Study the Competition

Whatever the form of business, competition will always exist. Starting a frozen food business certainly requires being prepared for competition. To respond to this competition, you need to be mentally prepared and accept competition as an inseparable part of a business. 


Capital is the main thing in starting a frozen food business . Calculate all requirements in detail to determine the amount of capital needed.

Some things that need to be prepared are:

  • Wholesale frozen food or ingredients for making homemade frozen food
  • Freezer or freezer
  • Airtight packaging
  • Packaging press equipment
  • Vacuum packaging tool
  • Promotion costs
  • Operational costs (electricity bills, transportation costs, etc.)

You don't need to buy a lot of equipment and materials at the start. Just adjust it to the amount of capital you have.

Understand the storage period for frozen food

One of the things you have to understand in order to start a frozen food business is that the storage period for each type of frozen food is actually different. You need to know the durability of food stored in the freezer . 

Here are some storage conditions and the best time period for storing various types of frozen food .

Hot dog

Able to survive in closed conditions for 1 week at temperatures below 4°C, and survive 1-2 months at temperatures of -17°C. 

Meanwhile, packaging that has never been opened will last for 2 weeks at temperatures below 4°C, and last 1-2 months at -17°C.

There are various frozen food business ideas that you can try.

Sausages, chicken and bacon

Able to survive in raw conditions for 1-2 days at temperatures below 4°C, and survive 1-2 months at temperatures of -17°C. 

Meanwhile, in mature conditions, it will last for 1 week at temperatures below 4°C and 1-2 months at -17°C.

Hamburgers and ground beef

Able to survive for 1-2 days at temperatures below 4°C, and 3-4 months at temperatures of -17°C.


Able to survive for 3-4 days at temperatures below 4°C, and 1-3 months at temperatures of -17°C.


Able to survive for 3-4 days at temperatures below 4°C, and 1-2 months at temperatures of -17°C.

Marketing Methods

One conventional marketing method for introducing the home frozen food business that you are running is by word of mouth promotion. 

Apart from that, there is one more way you can do this, namely through online media . The frozen food business is indeed a home business. But that doesn't mean marketing is only around the house. You can market your products by placing advertisements on various social media platforms that you have, such as Instagram, Facebook, Twitter, and also opening online shops in several marketplaces . 

Reseller or Sales Agent

It is very possible at the start of starting a frozen food business for you to become a reseller and work with several distributors. This allows you to have many kinds of frozen food from different distributors and makes it easier to s

By becoming a reseller of existing products, you no longer need to build a brand from scratch and product development from scratch. However, becoming a reseller or official frozen food sales agent distributor requires quite a lot of capital at the start as part of a partnership compared to trying to process frozen food products yourself at home. 

Frozen Food Business Ideas

Starting a frozen food business means being ready to innovate and think creatively so that sales can be at a stable figure. With so many types of frozen food on the market, you have to be selective in choosing which products are more popular with consumers and can bring in profits. 

Some frozen food business ideas that you can try include:

  • Kebab
  • Fill Cireng
  • Dim sum
  • Donuts
  • Nuggets
  • Various types of sausages
  • Meatball tofu
  • Chicken Wings
  • Mayo Risole
  • Cireng salad seasoning

Some of the frozen food business ideas above are types of food that have many fans so the possibility of decreasing sales figures can be minimized. 

With careful consideration starting from the availability of capital and also the business potential around where you live, you can judge that this frozen food business is actually quite tempting and has the potential to become big. 

Plus, the management process is easier, product storage is easier and they are ready to be marketed at any time. 


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