Every type of business has a different marketing approach. Business offline has a little different approach with business online. If you focus on business online, your marketing activities should more in content marketing or article marketing, email marketing, PPC marketing, and so on. Although you can perform these activities in your offline business. If you have a business offline, especially local business, you should consider mobile marketing.
Why you should market to mobile users if you run a local business?
Well, there are almost all people have mobile devices, like smartphone, tablet, wireless devices, and so on. There is public WiFi in almost all the public area, so that people can connect to the internet. Almost of mobile users utilize their phone to search any information, blogging, socializing in social media site, shopping beside communicating with others. As a result, mobile device is a more important device than any device for some people. That’s why you should consider mobile marketing to deliver your ad to people, especially the people who are near in your company or your store.
Start to implement mobile marketing to deliver your ad to local customer
As I told you before, there are millions people who utilize mobile devices not only to communicate but also to search any information. They use that devices all of time from wake up in the morning until last time before going to bed in the night. Now, you can start delivering your ad to mobile device. If you know appropriate message which is delivered and proper time to deliver the message, it is just a matter of time, you will achieve an outstanding result in your business.
One of the main factors to get and grow your market share is speed. It means how fast your brand and your message arrive to the market. By implementing mobile marketing your message will be delivered within seconds. If you can reach your target market within seconds with excellent message and call-to-action, believe me, you can get more sales and more engagement with consumer.
What is the sample of mobile marketing for local business?
1.Develop mobile website.
You have to choose responsive template, so that when people view your website in their mobile, your website is nice to observe on their mobile device.
2.Get the local listings.
You have to define your location, and create and define it in a map such as google map. So that when people search information based on location, your website will be there.
3.Build a list.
When business online focus on email in their list building activity, as a local business person who run mobile marketing you should build mobile number list.
Create special events or programs with the purpose of getting their mobile number. Thing to remember is the program must make the people give their mobile number enthusiastically, so that they will eager to receive your message, not treat your message as a spam.
After getting the numbers, you can create good sales-copy with straightforward call-to-action. Then you can SMS (short message service) them and wait for the result.
4.Run local SEO
When you decide to run SEO strategy, you must focus on local. It means you have to target locally (place) beside target based on demography and psycography. Therefore, keywords target must contain your place, for example: the best bookstore in New York, etc.
5.Local campaign.
When you decide to perform PPC campaign or perform campaign in social media site like Facebook or Twitter, make sure you define the target location precisely.
For Example:
Before starting FB ads campaign, you have to define the target market based on demography. So, make sure you choose the exact place.
The simple syntax to get a target people is : people who live in bla bla.
With this syntax you will get all people who live near your store and these are your target market.
You can see about local business here.
