Here is infographics about what is marketing
The infographics explains us about definition of marketing, below are marketing definition:
Marketing is the social process by which individuals and organizations obtain what they need and want through creating and exchanging value with others
(Kotler and Armstrong 2010)
Marketing is the management process for identifying, anticipating and satisfying customer requirements profitably.
(CIM 2012)
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have values for customers, clients, partners, and society at large.
(AMA 2012)
The conclusion based on the definition above
– Marketing is not equal to sales.
– Marketing is not just selling.
– Marketing is not just advertising.
– Marketing includes activities like planning, sales promotion, public relations, advertising, distribution, pricing, etc.
– Marketing is not just selling.
– Marketing is not just advertising.
– Marketing includes activities like planning, sales promotion, public relations, advertising, distribution, pricing, etc.
