Are you new in social media? Do you want to shift your
career to social media world? Or Are business owner who want to run social
media campaign? If your answer is yes, this article will be beneficial for you.
So feel free to read further.
career to social media world? Or Are business owner who want to run social
media campaign? If your answer is yes, this article will be beneficial for you.
So feel free to read further.
I’ve written about job
description of Social media manager. One of the job responsible is develop
a campaign in social media, engage with user, and monitor the effect. This time I will tell you about social media
tools.
description of Social media manager. One of the job responsible is develop
a campaign in social media, engage with user, and monitor the effect. This time I will tell you about social media
tools.
There are several types of social media tools, but for the
social media marketing beginners I only inform you three types of well-know in
social media world. They are social media monitoring tools, social media
conversation tools, and social influencer valuation tools.
social media marketing beginners I only inform you three types of well-know in
social media world. They are social media monitoring tools, social media
conversation tools, and social influencer valuation tools.
It is important to know this tools because this is your
day-to-day operation and this is one of the core of social media activities. So, let me update you those tools
with the purpose you can try it and afterward you are skillful in this area.
day-to-day operation and this is one of the core of social media activities. So, let me update you those tools
with the purpose you can try it and afterward you are skillful in this area.
The important thing to consider in the selection of social media tools
Why I notify you about this? Because there are some social
media manager beginners when they buy the tool, they buy without a good concern
about their goal and strategy. As a final point, the tools which they buy with high-priced
is not utilized well.
media manager beginners when they buy the tool, they buy without a good concern
about their goal and strategy. As a final point, the tools which they buy with high-priced
is not utilized well.
In
buying social media tool, you must know the things
below:
buying social media tool, you must know the things
below:
1.What
is your ultimate goal to perform social media campaign?
is your ultimate goal to perform social media campaign?
2.What
data will be taken?
data will be taken?
3.What
metric ( Key Performance Indicator ) will be monitored.
metric ( Key Performance Indicator ) will be monitored.
If you have contemplated and you can answer those question accurately,
so you can easily buy the appropriate social media tool and employ it straightforwardly.
so you can easily buy the appropriate social media tool and employ it straightforwardly.
The conclusion is if you use correct social media tools and
align it with your goal and strategy, you can make greatest analysis. Consequently,
utmost analysis can deliver better decision, great decision produce the
best result.
align it with your goal and strategy, you can make greatest analysis. Consequently,
utmost analysis can deliver better decision, great decision produce the
best result.
Now, I hope you have got the principal point to decide suitable
social media tool for you. I will
continue with sample tool which is already know by social media manager.
social media tool for you. I will
continue with sample tool which is already know by social media manager.
Social media tool
As I inform before, I only mention three kind of well-known
social media tools based on the purpose.
social media tools based on the purpose.
1.Social media conversation tool
The ultimate purpose of this tools is for engagement with
customer and targeted buyer. If you have read my previous article building customer loyalty , you must be know there are three phases that make people
turn into loyal customer. They are cognitive phase, affective phase, motive
phase.
customer and targeted buyer. If you have read my previous article building customer loyalty , you must be know there are three phases that make people
turn into loyal customer. They are cognitive phase, affective phase, motive
phase.
If you understand with this phase, the next step is perform customer loyalty programs. One of this program is engaging with customer.
So, if your goal is making more engagement with customer and
reach more targeted user and respond them appealingly, you must use social
medial conversation tool.
reach more targeted user and respond them appealingly, you must use social
medial conversation tool.
With this social media conversation tool, you can observe
the some metrics against your KPI, for example :
the some metrics against your KPI, for example :
-Number of right or targeted audience to approach.
-Number of engagement which generate sales.
-How many targeted audience will be achieved after campaign.
-How fast your Customer Service responding the audience.
Sample of social media conversation tool
a.Spredfast
You can examine how spredfast can help you engage with your
customer in spredfast website
customer in spredfast website
I give you the screenshot , and you can see below:
One of the Spredfast feature is you can easily connect to
other platform or network so you can align your current marketing infrastructure.
other platform or network so you can align your current marketing infrastructure.
For details you can browse in the website and see demo.
b. Hootsuite
If you want to try social media conversation tool for free,
you can employ hootsuite. Because hootsuite
provides free and paid tools.
you can employ hootsuite. Because hootsuite
provides free and paid tools.
Below is screenshoot from it’s website:
One of the feature of this tool is you can easily manage
multiple account in various social media and if you want to learn further, you
can learn at Hootsuite University and get the social media certification.
multiple account in various social media and if you want to learn further, you
can learn at Hootsuite University and get the social media certification.
2. Social media monitoring tools
This tool is dedicated for watching the conversation about
brand ( watching your brand or watching
your competitor ) , keyword , etc.
brand ( watching your brand or watching
your competitor ) , keyword , etc.
What is reason you have to know the conversation and trend
in social media? See the answer below:
in social media? See the answer below:
-You can get the data about one brand ( yours or the
competitor ) and you can investigate whether the conversation in social media
bring a positive sentiment or negative
sentiment.
competitor ) and you can investigate whether the conversation in social media
bring a positive sentiment or negative
sentiment.
If you found the negative sentiment or many people talk in
social media which can make your brand will have bad reputation so you can respond
and take proper action to treat this problem.
social media which can make your brand will have bad reputation so you can respond
and take proper action to treat this problem.
Or
If you found the positive sentiment or many people talk good
about your competitor, you can examine what campaign produce positive sentiment
and you can perform different and unique way to attract more customer with blue
ocean strategy.
about your competitor, you can examine what campaign produce positive sentiment
and you can perform different and unique way to attract more customer with blue
ocean strategy.
-You can get the latest trend in your industry.
By knowing the trend, you can create product or service
based on this trend.
based on this trend.
Sample of Social media monitoring tools
a.Meltwater buzz
This is a paid tools, but you can try it for free. You can
monitor the conversation with filter by social media channel, topics,
geography, and so on. Therefore you can get how much volume people talk about
your brand, trend, and sentiment.
monitor the conversation with filter by social media channel, topics,
geography, and so on. Therefore you can get how much volume people talk about
your brand, trend, and sentiment.
You can see meltwater buzz website about the more features. Below are the screenshoot of the
website:
website:
b.Socialmention
This is free tools but valuable to examine real-time social
media search. If you are beginner, I suggest you to try and utilize this tool.
media search. If you are beginner, I suggest you to try and utilize this tool.
One of the feature is you can search trending topic in blog,
microblog, bookmark, video, image, and question.
microblog, bookmark, video, image, and question.
Below is the screenshot of socialmention website:
3. Social influencer appraisal tool
This tool is used for finding and engage with social media
users who are influential in particular issue.
users who are influential in particular issue.
For instance you run a business in education sector. You want to look for people who expert in
education subject and have high influence in this topic. So that you can
approach him to endorse your product or service.
education subject and have high influence in this topic. So that you can
approach him to endorse your product or service.
For the sake of this you can easily find the correct people
with social influencer appraisal tool.
with social influencer appraisal tool.
With this tool, you can also measure whether your brand has
high score in influence audience or not.
high score in influence audience or not.
Sample of Social influencer appraisal tool
a.Klout
You can measure your influence score with this tool. You can
browse detail information in klout website.
browse detail information in klout website.
One of the feature of this tool is you can bring influencer
and your brand together definitely.
and your brand together definitely.
Below is the screenshot of the website:
b. Trackur
This is paid tool , but you can try it first for free. The best point in this tool is with trackur
you can perform social media analytic, sentiment analytic, and measure score of
influencer.
you can perform social media analytic, sentiment analytic, and measure score of
influencer.
For more details about this tools, you can investigate in trackur website.
Below is the screenshot of the website:
Below is the screenshot of the website:
Now, You have already known about social media monitoring tools. In order to achieve good result you have to try this tool and utilize it. So that you can run social media campaign and perform measurement correctly.
If you have another good tools, feel free to inform me in the comment form below. Thank you for reading.
If you have another good tools, feel free to inform me in the comment form below. Thank you for reading.
