There is a psychological theory of marketing. The theory is, “easier to sell solutions to problems faced rather than sell the benefits of your product or service.” With this theory, you can implement into your marketing activities. How? It was easy, do the investigation what the problem faced by your consumers or potential customers. Subsequent question usually is, “How do I find out their problems?” There is no standard formula. One of the way is to spend some time networking and doing market research by contacting potential clients. You have to spend time asking questions and listening intently to their answers mentally taking note of their needs, problems, and pain.
After you perform the steps above. You can make an offer and explain that your product or service can solve the problem. You will feel that by doing marketing repositioning, marketing and sales activities will become much easier.
One important thing I underline is that when you create a marketing plan make sure to mention the problems and solutions. Especially how your product or service can solve the problem. For better result, spend some time researching, problem-spotting, problem-Discussing, and solution-positioning.
Finally, the key to maintaining the effectiveness of your marketing is focused on selling solutions to these problems for your customers or potential customers.
