After defining key performance indicator, monitoring and tracking are the most important thing that you must do. The main goal of monitoring and tracking is, you can evaluate your current marketing strategy and make improvement based on that.
I will show you one of the sample of URL tracking and you can utilize it for free. Here it is. You can create URL tracking code with Google. Google URL builder is one of the URL tracking service. You can simply put URL tracking parameters in the form and let Google finish it for you. It works together with Google Analytics.
So, now we will see more detail about Google URL builder and the relationship with Google analytics to monitor and track your custom campaign.
Please see the picture below to understand the step of create URL with Google url builder.
Please see the picture below to understand the step of create URL with Google url builder.
What is URL tracking?
This can help you to know what kind of referral traffic that come to your landing page. With URL tracking tool, you will identify and understand your source of traffic and then you will find out the most effective ways and channels to perform customer acquisition.
Sample and simple step tracking your custom campaign for your landing page
1. Define your landing page URL.
For example, I want to track my landing page:
http://marketingforbeginner.blogspot.com/2014/06/marketing-information-system-software.html
2. Go to URL builder tool
Fill the form:
a. Type your URL.
See the picture below for the sample.
See the picture below for the sample.
b. Type your campaign source.
Because I want to monitor the effectiveness my copywriting on the social media, so I type socmed like the picture below.
Because I want to monitor the effectiveness my copywriting on the social media, so I type socmed like the picture below.
c. Type your campaign medium.
I want to track in particular social media, in this case I put twitter on the form.
I want to track in particular social media, in this case I put twitter on the form.
d. Type your campaign name.
For the example, I type promomispage. It means I want to promote Marketing Information System Software page.
For the example, I type promomispage. It means I want to promote Marketing Information System Software page.
Above are the required url tracking parameter, for getting comprehensive result you should fill other fields, they are campaign term (for keyword) and campaign content (for differentiate with other campaign)
But for my case, it is enough for me to simply fill the required fields above.
3. Click Submit button.
Afterwards, you will gain the URL for being monitored in Google Analytics. The sample of the URL for this case is:
Afterwards, you will gain the URL for being monitored in Google Analytics. The sample of the URL for this case is:
http://marketingforbeginner.blogspot.com/2014/06/marketing-information-system-software.html?utm_source=socmed&utm_medium=tweet&utm_campaign=promomispage
4. Post a tweet with this URL.
You can make this URL short by submitting it to bit.ly , Google URL shortener , and other URL shortener provider. Afterwards you post a tweet with this link.
You can make this URL short by submitting it to bit.ly , Google URL shortener , and other URL shortener provider. Afterwards you post a tweet with this link.
5. Monitor your campaign in Google Analytics.
Go Acquisition, click campaign, and then go to all campaigns.
Go Acquisition, click campaign, and then go to all campaigns.
Finally, this is the simplest sample, easy way, and free to track your campaign (landing page promotion) with Google URL builder and Google Analytics.
Recap:
URL builder is for create particular URL to track (campaign).
Google Analytics is for monitor the campaign.
