Nowadays, you must sell
your products to prospective customers in creative ways. Because if you do not perform
that, then you will be defeated by your competitors. One of the ways to win this
competition is to apply the science of psychology in your marketing strategy or
marketing activity, especially in the sales activities.
your products to prospective customers in creative ways. Because if you do not perform
that, then you will be defeated by your competitors. One of the ways to win this
competition is to apply the science of psychology in your marketing strategy or
marketing activity, especially in the sales activities.
Actually the essence of
marketing is offer the easy, fast, and appealing thing, so that people want to
buy your products. These are duties of sellers who communicate these things to
prospective buyers so that they decide to buy your products. In this case, you must
provide basic psychology training to your marketers and sellers so that they
know the psychological factors that appeal potential customers to buy your
products.
marketing is offer the easy, fast, and appealing thing, so that people want to
buy your products. These are duties of sellers who communicate these things to
prospective buyers so that they decide to buy your products. In this case, you must
provide basic psychology training to your marketers and sellers so that they
know the psychological factors that appeal potential customers to buy your
products.
Now I get into the
discussion of psychological theories and things that can be used from this
theory into the marketing activities. One of the most basic of human behavior
is the copycat nature (follow other or follow the crowd). One that can be
applied from an impersonator of human behavior are as follows: suppose you sell
kid's clothing. You have to make a mannequins in such a way that it looks cheerful, healthy,
and funny. Make body of these mannequins look beautiful and proportionate. After that, you should wear the clothes to
this mannequin. Then consumers will see in his mind and they will say, “
This dress is also definitely good if it is
used by my kids, my kids will look cheerful too like that model. You can guess what happened in a few minutes
later, yes … They will buy clothes for their kids.
discussion of psychological theories and things that can be used from this
theory into the marketing activities. One of the most basic of human behavior
is the copycat nature (follow other or follow the crowd). One that can be
applied from an impersonator of human behavior are as follows: suppose you sell
kid's clothing. You have to make a mannequins in such a way that it looks cheerful, healthy,
and funny. Make body of these mannequins look beautiful and proportionate. After that, you should wear the clothes to
this mannequin. Then consumers will see in his mind and they will say, “
This dress is also definitely good if it is
used by my kids, my kids will look cheerful too like that model. You can guess what happened in a few minutes
later, yes … They will buy clothes for their kids.
Other examples the
application of follower human behavior in marketing activities is, as I will
tell you this. If you want to open a new restaurant, make sure the location you
choose is a strategic location and a choose place that has a large parking
space. Before launching, you should invite all your relatives to eat for free on
next launching. You should prepare a bouquet of flowers which are intended for
your restaurant, or ask your relatives to send this to your restaurant. So that
at the time of launching, restaurant has a festive atmosphere, full of people
who eat at your restaurant, full of cars in parking lots, and lots of bouquet
of flowers in your restaurant. People who saw the occasion would have thought,”
wow.. this restaurant is full of people who are eating”. They must have
thought, “the food at this restaurant must be delicious, this is an
evidence and many people are eating in this restaurant”. And they will follow and want to eat at your
restaurant.
application of follower human behavior in marketing activities is, as I will
tell you this. If you want to open a new restaurant, make sure the location you
choose is a strategic location and a choose place that has a large parking
space. Before launching, you should invite all your relatives to eat for free on
next launching. You should prepare a bouquet of flowers which are intended for
your restaurant, or ask your relatives to send this to your restaurant. So that
at the time of launching, restaurant has a festive atmosphere, full of people
who eat at your restaurant, full of cars in parking lots, and lots of bouquet
of flowers in your restaurant. People who saw the occasion would have thought,”
wow.. this restaurant is full of people who are eating”. They must have
thought, “the food at this restaurant must be delicious, this is an
evidence and many people are eating in this restaurant”. And they will follow and want to eat at your
restaurant.
Lastly, I take the
example in the gadget world. All the gadget manufacturers are racing to market their new product. One brand of gadget will
win the competition if he can utilize the psychology in his marketing
activities. How can one manufacturers apply psychology in marketing strategy? I will explain. Besides follower or
impersonator, possessions that exist in most human being is a curiosity in all
things. In one clip on TV ads or the ad clip which was uploaded on youtube.com
and other social networks, It shows someone unwrapping a gadget that he bought,
then appeared briefly to his companion. Then he explained a little review
gadget features, this thing makes his fellow curious about the gadget. And so
on .. So that potential customers who are wanting to know more, will come to
the website or directly ask for the gadget shop, through this approach they are
likely to buy more than ads that only display gadget information. Enjoy
applying psychology in marketing activities.
example in the gadget world. All the gadget manufacturers are racing to market their new product. One brand of gadget will
win the competition if he can utilize the psychology in his marketing
activities. How can one manufacturers apply psychology in marketing strategy? I will explain. Besides follower or
impersonator, possessions that exist in most human being is a curiosity in all
things. In one clip on TV ads or the ad clip which was uploaded on youtube.com
and other social networks, It shows someone unwrapping a gadget that he bought,
then appeared briefly to his companion. Then he explained a little review
gadget features, this thing makes his fellow curious about the gadget. And so
on .. So that potential customers who are wanting to know more, will come to
the website or directly ask for the gadget shop, through this approach they are
likely to buy more than ads that only display gadget information. Enjoy
applying psychology in marketing activities.
