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About Taobao

Taobao is China's most popular online shopping and retail platform. It currently has nearly 500 million registered users and more than 60 million regular visitors every day. At the same time, the number of online products per day has exceeded 800 million, with an average of 48,000 items are sold every minute. By the end of 2011, Taobao's single-day transaction volume reached a peak of 4.38 billion yuan, creating 2.708 million direct and full employment opportunities. With the expansion of Taobao's scale and the increase in the number of users, Taobao has also transformed from a single C2C online marketplace into a comprehensive retail district including C2C, group buying, distribution, auction and other e-commerce models. It has now become one of the world's largest e-commerce trading platforms.

Taobao is committed to promoting the popularization of “authentic, high-quality and low-priced, customized on-demand” online goods, helping more consumers enjoy the massive and rich online goods and obtain a higher quality of life; by providing basic infrastructure such as an online sales platform Services to help more companies develop markets, build brands, and achieve industrial upgrading; help more people with dreams to achieve entrepreneurship and employment through the Internet. Taobao, under the new business civilization, is on the road to its next goal of creating 10 million jobs.

Taobao is not only China's most popular online retail platform, but also China's consumer communication community and a hub for global creative products. Taobao has changed the traditional production method to a great extent and also changed people's life and consumption patterns. Not being taken advantage of, advocating fashion and individuality, being open and good at communication, and rational thinking have become important characteristics of the “Taobao Generation” rising on Taobao. Taobao’s diversified consumption experience makes Taobao’s generation enjoy it: group design, customization, following fashion, and loving tradition.

The 9-year-old Taobao has gone from being immature and ignorant when “babble” to the energetic trend of “youthful teenagers”. It uses a special temperament to influence and change the popular attitudes and fashion trends of consumers and merchants on Taobao. From searching for cheap prices, searching for convenience to searching for individuality, trendy temperament affects trendy behavior, and trendy platforms reveal trendy trends – the era of trendy shopping led by Taobao has arrived.

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