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Grow, together

ShopBack was founded in Singapore in 2014, to make shopping more rewarding, delightful, and accessible.

We offer smart shopping experiences to users across the Asia-Pacific, while helping brands and retailers in the region increase outreach and engage shoppers.

With ShopBack Pay and PayLater, we now extend our platform’s offerings into financial services, providing shoppers with more convenient payment options.

The world's most rewarding way to shop

We save members money and time, and deliver delightful experiences with every purchase. We enable merchants and brands to engage our members to grow effectively.

ShopBack through the years

Explore some of the key events in the history of ShopBack.

2014The beginning – Singapore

Henry Chan and Joel Leong were toying with business ideas in Henry's car. One idea was to devise a smarter way to shop, starting with the concept of giving online Cashback. They soon gathered a team into a hotel room and, a weekend of labour later, we got our first prototype.

2015-2017 Sharing the joy with our neighbours

ShopBack entered Malaysia and Philippines in 2015, and Indonesia in 2016.

2017-2018 Beyond South East Asia, going in-store

In 2017, ShopBack entered Thailand and Taiwan. In 2018 we started bringing the small wins to Australia and introduced Cashback at physical stores.

2020 Growth, growth, growth

Having closed a fresh funding round in Q1 of 2020, we made moves into South Korea and Vietnam during the year. By this time, we're bringing smarter shopping to a total of 9 countries.

2021-2022 Payment focus

An integral part of the shopping experience is payments. ShopBack acquired buy now pay later (BNPL) provider hoolah late 2021, and in 2022 launched ShopBack Pay and PayLater.

2022 Landing in Hong Kong with a new look

As we move past the halfway mark of 2022, ShopBack is updating its identity to more consistently reflect our values and personality. This coincides with our launch in Hong Kong.


ShopBack is now live in 11 markets and continues to grow.

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