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Good Enough is Never Enough

OnePlus creates premium, user-centric technology that challenges market conventions and the industry status quo. Founded in 2013 around the bold Never Settle mantra, OnePlus consistently creates premium devices and software that provide the best user experience possible.

Never Settle

OnePlus was founded on the idea of coming together to challenge the entire tech industry. We wanted to create a better phone. We believed that we could empower our users with the Never Settle spirit – driven to always do better and achieve more.


Benfen is a demand of oneself, not of others. We believe in stepping up, taking responsibility and the importance of introspection. Rather than focusing on self-gain, we work with like-minded partners who share our vision of co-creating long-term success. When pressure rises, remember why we started this journey. Do the right thing, and ensure things are done right.


Stay open. To users, colleagues and the world. An open attitude empowers us to listen, learn and build towards our mission. Think big study best practices and leverage available resources to create maximum impact. We grow when we have the courage to speak up, celebrate our differences and champion each other’s successes.

User Driven

Begin everything with a complete focus on creating value for users. Stand in their shoes and build insights from users needs and pain points. Then, set out to create a user experience that is truly beyond expectations.


As OnePlus, we remind ourselves – and everyone around us – to always
push our own limits and never stop improving.

One represents the way things are.

Plus demonstrates our desire to go
beyond the status quo.

OnePlus Details

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