Enterprise

Culture and hard work created Enterprise

Enterprise Rent-A-Car is an ongoing success story. Our guiding principles, and humble beginning, revolve around personal honesty and integrity. We believe in strengthening our communities one at a time. Serving our customers as if they were our family. And rewarding hard work. These things are as true today as they were when we were founded in 1957.

Today, our extensive network, fleet and range of services position Enterprise as part of the largest transportation solutions provider in the world. We offer our customers local and airport rentals, car sharing, exotic car hire and van hire, along with our Flex-E-Rent division, providing business solutions for long-term commercial vehicle and specialised fleet needs including LCVs, HGVs, temperature-controlled vehicles and accessible minibuses. Enterprise is part of St. Louis-based Enterprise Holdings, which also owns and operates the National Car Rental and Alamo Rent a Car brands. Enterprise Holdings, through its network or regional subsidiaries, employs more than 100,000 people, operates more than 10,000 branches worldwide, is available in 90+ countries, and has a fleet of 2 million vehicles. In the UK, Enterprise has branches and vehicles within 10 miles of 93% of the UK population (Experian).

We take an active role in sustainability, not only because it’s smart for our business, but because we believe in making the world a better place for future generations. Because of our size, we are in a unique position to foster innovation, advance research and test market-driven solutions.

Did you know?

Founder Jack Taylor selected the name Enterprise as a salute to the WWII aircraft carrier he served on, the USS Enterprise. Today, the “Enterprise” name is synonymous with the leadership and vision of the business.

VALUES

Enterprise has over 7,900 locations in 100 countries.

Enterprise has pledged to plant 50 million trees in 50 years.

“Take care of your customers and your employees first, and the profits will follow.”

It all started with seven cars and a hunch

One man’s vision is how the Enterprise story begins. Back in 1957 Jack Taylor, a decorated WWII pilot returned home, with hopes to build a business and start a family.

Using lessons learned in the U.S. Navy—including the value of hard work, team spirit and simply doing the right thing—Jack embraced the novel concept of leasing automobiles, with a fleet of seven cars.

Enterprise is now a household name for frequent travellers and road trippers. We're a brand that’s recognised as a worldwide leader in the car rental industry. We value our employees and customers as much as a member of the family. Today Enterprise continues to drive success through a simple, yet powerful set of beliefs to become a leader in car rental, as well as in sustainability and innovation.

MILESTONES

1957

With seven cars and a hunch that customers will embrace the novel concept of hiring automobiles, Jack Taylor founds Executive Leasing Company in St. Louis.