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About Bhinneka

Journey began in 1993; started as a distributor of large format printing machines. In 1999, after a stormy crisis, Bhinneka was born as an e-commerce pioneer in Indonesia.

Currently, we provide IT, MRO, Business Solution and Professional Services products, for the MSME, corporate and government institution segments.

The First and Most Trusted B2B Online Store in Indonesia

Bhinneka is the number one B2B online shop in Indonesia which was founded in 1993. We started as a large format printing machine distributor company. After going through a major crisis in Indonesia in 1999, the Bhinneka.com site was born as an e-commerce pioneer in Indonesia.

Supported by solid omni channel strength and a spirit of serving from the heart, consisting of a platform, certified sales team, stores and 33 representative offices throughout Indonesia, the Bhinneka.com team is ready to serve the needs and provide business solutions faced by customers who come from the MSME segment , corporations and government institutions.

Bhinneka is a super ecosystem for business. As a business enabler, we bring together business people to fulfill their needs for goods and services from upstream to downstream efficiently through an end-to-end e-procurement platform so that #BusinessBusinessisPractical.

Bhinneka is the first online shop registered in the LKPP e-catalog, and received an award for Marketplace Data Openness Support from the Ministry of Communication and Information (2018), Contribution to State Revenue for VIP-1 Taxpayers from the Directorate General of Taxes (2017-2019), and was awarded Best Brand Award (2018-2019) from CMO Asia.

Vision and mission

Become a customer-focused B2B ecommerce platform leader


Developing an innovative business ecosystem so that buyers and sellers can transact
Providing complete and reliable goods/services supported by a continuous process
Achieve operational excellence to maintain profitability
Build an extraordinary work environment

​Awards & Certifications

Marketplace Data Openness Support-Kemkominfo (2018)
Contribution to State Revenue of WP VIP-1-Directorate General of Taxes (2017-2018-2019)
Best Brand Award-CMO Asia (2018-2019)
ISO 27001:2013 Information Security Management System for Customer Data Management within CRM System in B2G on PT Bhinneka Mentaridimensi (2020)

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