In the last two years, minimalist lifestyle become a trend. Just look at the minimalist web theme
like mnmlist , zenhabits, and others. They get rid of all the unnecessary (uncluttered) thing, so they enjoy life
more and free from unnecessary
thing.
like mnmlist , zenhabits, and others. They get rid of all the unnecessary (uncluttered) thing, so they enjoy life
more and free from unnecessary
thing.
As a marketing practitioner, I consider that this minimalist lifestyle
can be applied to marketing. I assume that this is not a discourse, but the minimalist marketing
strategy can be applied to marketing activities.
can be applied to marketing. I assume that this is not a discourse, but the minimalist marketing
strategy can be applied to marketing activities.
Best practices for minimalist
marketing activities are:
marketing activities are:
– Analyze your ad budget.
If you advertise in
many medias, such as magazines, TV, radio, Internet, newspapers, and others, you have to free from needless media. Now is the time you calculate the ROI, analyze what the dominant
media has a high
conversion. If one of media does not produce sales as targeted, then immediately stop the ad. By doing this, you
will save the budget and focus on media that
generate high sales.
If you advertise in
many medias, such as magazines, TV, radio, Internet, newspapers, and others, you have to free from needless media. Now is the time you calculate the ROI, analyze what the dominant
media has a high
conversion. If one of media does not produce sales as targeted, then immediately stop the ad. By doing this, you
will save the budget and focus on media that
generate high sales.
– Social media marketing.
Now, a lot of social
media available on the internet. By joining and be active in all social media for
marketing, you can imagine a lot of interaction with the customer's time
is wasted. You have
to choose the social media
that has many users and match your product segmentation. If you are focus there,
the interaction with the customer will be more qualified.
As a result you will
have a loyal customer
and will also get new customers.
– Products packaging.
Minimalist product packaging will make production costs lower. Now, we can see there are a lot of people follow
minimalist lifestyle, with this fact, people
will be delighted with a simple design. Example:
if previously in your
product packaging there are many writings
and drawings, then make it tidy,
list what is the most important expression, such as the production license, simple ingredients, etc. You can write a full-featured and how to use your product in a separate paper on the
packaging or you can put on
your website, or you can inform this in social media
on your network.
Minimalist product packaging will make production costs lower. Now, we can see there are a lot of people follow
minimalist lifestyle, with this fact, people
will be delighted with a simple design. Example:
if previously in your
product packaging there are many writings
and drawings, then make it tidy,
list what is the most important expression, such as the production license, simple ingredients, etc. You can write a full-featured and how to use your product in a separate paper on the
packaging or you can put on
your website, or you can inform this in social media
on your network.
– Distribution channels.
Perform analysis of your product distribution
channels, the expedition of your product from the manufacturer to the end consumer. You
can shorten the distribution channels so your
product price can be lowered. Therefore product prices are competitive compared with your competitors.
Perform analysis of your product distribution
channels, the expedition of your product from the manufacturer to the end consumer. You
can shorten the distribution channels so your
product price can be lowered. Therefore product prices are competitive compared with your competitors.
– Bureaucracy.
Reduce bureaucracy immediately when customers want to interact with your company. By doing uncluttered bureaucracy, then
you will provide solutions to your customers quickly.
Reduce bureaucracy immediately when customers want to interact with your company. By doing uncluttered bureaucracy, then
you will provide solutions to your customers quickly.
Actually there are many more things or marketing activities that need to be simplified. It is only
as an introduction to minimalist marketing strategy.
I will continue with
marketing activities that can be trim on the next article.
as an introduction to minimalist marketing strategy.
I will continue with
marketing activities that can be trim on the next article.
