I wrote marketing
decision support system because this is related to previous articles
marketing information system basics. I will inform basics of
marketing decision support system start from what is marketing
decision support system, what is relationship between marketing
decision support system and marketing information system, what is
benefits of marketing decision support system, and marketing decision
support system software.
decision support system because this is related to previous articles
marketing information system basics. I will inform basics of
marketing decision support system start from what is marketing
decision support system, what is relationship between marketing
decision support system and marketing information system, what is
benefits of marketing decision support system, and marketing decision
support system software.
Marketing
decision support system definition
decision support system definition
From this sub-title
I explain and answer the question what is marketing decision support
system.
I explain and answer the question what is marketing decision support
system.
From Wikipedia definition :
MkDSS is decision
support system for marketing activities. This system comprises IT,
marketing data, tools or software, modelling capabilities that enable
the system to deliver the outcomes from different scenarios and
marketing strategies.
support system for marketing activities. This system comprises IT,
marketing data, tools or software, modelling capabilities that enable
the system to deliver the outcomes from different scenarios and
marketing strategies.
Whereas decision
support system is a set of interconnected computer programs and the
data to support analysis and decision-making.
support system is a set of interconnected computer programs and the
data to support analysis and decision-making.
So, I write the
complete definition below:
complete definition below:
Set of related
computer programs and data to support analysis and decision-making
for marketing areas.
computer programs and data to support analysis and decision-making
for marketing areas.
The relationship
between marketing decision support system and marketing information
system
between marketing decision support system and marketing information
system
As I mention before,
Marketing information system is system that encompass people, tool or
software and procedure designed to collect, analyze, and report
accurate information to marketing decision makers.
Marketing information system is system that encompass people, tool or
software and procedure designed to collect, analyze, and report
accurate information to marketing decision makers.
So, Marketing
Information System results precise information (as an input) for
Marketing decision system.
Information System results precise information (as an input) for
Marketing decision system.
Typical of Decision
Support system
Support system
Marketing Decision
support system encompasses tools for:
support system encompasses tools for:
1.What-if analysis.
2.Sensitivity
analysis.
analysis.
3.Pareto analysis.
4.Goal setting.
5.Exception
reporting.
reporting.
6.Forecasting
analysis.
analysis.
7.Scorecards.
8.Simulation models.
Type of Decision
1.Unstructured
decisions.
decisions.
In the real world, there are a lot of decision is
unstructured because it is not possible to specify most of decision
procedure to associate.
unstructured because it is not possible to specify most of decision
procedure to associate.
2.Semi structured
decisions.
decisions.
In this decisions the parameter and procedures are
mostly known so marketing information system can deliver support to
decision-makers.
mostly known so marketing information system can deliver support to
decision-makers.
3.Structured
decisions.
decisions.
This is the ideal decisions where paramaters and
procedure are known thoroughly so that marketing information system
can provide an proper output to marketing decision makers.
procedure are known thoroughly so that marketing information system
can provide an proper output to marketing decision makers.
Clasification of
Decisions
Decisions
1.Programmed
decisions.
decisions.
Decision that can be specified by a set of rules or
procedures.
procedures.
2.Non-programmed
decisions.
decisions.
Decision which are used for unstructured decisions.
3.Strategic
decisions.
decisions.
Decisions which have effect in the future time.
4.Organizational
decisions.
decisions.
Decision that reflects company’s goal and programs.
5.Tactical
Decision.
Decision.
This is the regular decisions and very common, you can
call it routine decision. It is repetitive decision and perform in
daily company’s activities.
call it routine decision. It is repetitive decision and perform in
daily company’s activities.
Benefits of
Marketing decisions support system
Marketing decisions support system
There are several advantages of implementing marketing decisions
support system in your company.
support system in your company.
1.Improve efficiency
and save a time.
and save a time.
With run some procedure and automatically data
management by software, you can save your time compared with perform
those activities manually so that you can get efficient time and
efficient decision.
management by software, you can save your time compared with perform
those activities manually so that you can get efficient time and
efficient decision.
2. Reducing cost.
With
efficient time and procedures , it will reduce your cost.
efficient time and procedures , it will reduce your cost.
3.Decision
makers satisfaction.
makers satisfaction.
Marketing decision support system help the
decision making process so that decision makers feel confidence to
decide a conclusion.
decision making process so that decision makers feel confidence to
decide a conclusion.
4.Enhance
organizational communication.
organizational communication.
Marketing decision support system
aids to improve interrelated communication among the people in
organization.
aids to improve interrelated communication among the people in
organization.