The Korean culinary business opportunity is a business that is still little in demand but has a very large profit niche for aspiring entrepreneurs. Indeed, there are already several restaurants that sell typical Korean food. But demand in this business sector is still greater than the existing supply. Running a Korean culinary business requires perseverance and the ability to adapt to Indonesian teenagers. It is not surprising that young people also dominate this business.

The kimchi business could be an option to find additional income. This typical South Korean food is popular in Indonesia. The reason is, many people like to watch dramas from South Korea and see this entertainment. Kimchi is a fermented pickle made from Chinese cabbage and radish.

After salting and washing, the pieces of white mustard greens and radish are then mixed with spices. The spices used include garlic, ginger, small shrimp, fish sauce and red chili powder. This way of eating kimchi can be eaten straight away, or can be used as an additional seasoning in other dishes such as kimchi soup or kimchi fried rice. Not only that, even though this fermented food tastes sour, it actually provides many benefits.

According to a study in the Journal of Medicinal Food, kimchi contains good bacteria that are friendly to the digestive system in the intestine. So you can get probiotic intake which is able to maintain the balance of microbes in the intestine and improve intestinal function. So you can also avoid constipation. Apart from that, kimchi can also help maintain heart health because it has antioxidant, anti-inflammatory properties and can lower cholesterol levels. Kimchi can also increase immunity and has anti-aging properties. So it can slow down the aging process of the skin. Kimchi also has the potential to prevent cancer because it uses mustard greens. Even kimchi can help you lose weight because it is low in calories.

Easy Ways to Start a Kimchi Business

1. Use fresh and quality raw materials

Kimchi is made from mustard greens and radish. One of the keys to your kimchi business selling well is selling it using fresh and quality raw materials. So when shopping, choose fresh and quality vegetables to create the best taste. Make sure the appearance of the vegetables is also attractive. And store it in the refrigerator to keep it cold and fresh, and it doesn't wilt easily.

2. Provide Korean-style tableware

What you can do before starting a kimchi business is to use the ATM strategy. The ATMs in question are Observe, Imitate and Modify. Do this by watching Korean dramas or observing businesses with the same theme. Use special Korean-style tableware to add to the Korean atmosphere. Starting from plates, bowls, glasses, spoons, forks and chopsticks. Give additional decorations to the walls and other corners that can add to the atmosphere, making it even more like Ginseng Country.

3. Determine a strategic location

A strategic location can increase the success of your kimchi business. Because any business will really depend on choosing the right location. So, do research on the most strategic locations and can bring in lots of customers. These strategic locations include shopping centers, near campuses, near offices, or near other public spaces.

4. Set competitive prices

Apart from strategic location, determining prices for a kimchi business can also influence business success. Set a reasonable price. Adjust the price according to the location you choose. Because location and price affect your market segmentation. Provide competitive prices, as well as several other attractive offers that customers can try. Such as discount prices, cashback, buy one get one free, and others.

5. Promotion via Social Media

There is no doubt about the power of social media as a promotional medium. The reason is that we have now entered an era where anything can be uploaded via social media. So this can help you to make promotion easier. It doesn't need to be expensive or complicated, because it can start from free to paid. Just upload a photo of your best product and add a complete and honest product description.

Types of Kimchi that are Popular in South Korea

Even though there are many types of kimchi , there are several types of kimchi that are popular in South Korea. The first type of kimchi is Baechu kimchi. Baechu kimchi is the most popular kimchi made from white mustard greens and radish fermented with chili powder, garlic and fish oil. This type of kimchi is usually also used as a side dish and additional food for fried rice menus, even kimchi soup. Second, Chonggak kimchi. This type of kimchi is made from radish vegetables. It uses the same ingredients as other kimchi, but the difference is that this kimchi is spicier than Beachu kimchi. but has a crunchier texture than other kimchi.

Third, Bossam. Bossam kimchi is made from fruit and nuts and even seafood that has been seasoned with chili powder, garlic and fish oil. And wrapped in cabbage. This kimchi is one of the most difficult kimchi to make. Fourth, Gat kimchi. Kimchi from fermented green mustard greens is actually processed almost the same as making Baechu kimchi. The difference is, Gat kimchi tastes more sour and not as watery as Baechu kimchi. In Cholla province, this type of kimchi is the most popular.

Fifth, Baek kimchi. Baek kimchi is made from the main raw material, namely white mustard greens. Then add other ingredients such as garlic, chives, radishes, and fruit. These fruits include Korean pears and jujubes or what are known as Korean dates. This kimchi is made without adding chili paste, so it doesn't taste spicy at all. So for those of you who don't like spicy food, you can eat Baek kimchi.

Lastly is Tongbaechu kimchi. This kimchi is the most popular type of kimchi today. Made from white mustard greens, this pickled vegetable is kimchi which is very commonly found in various typical Korean restaurants in Indonesia. The white mustard greens used are usually only divided into two parts. Apart from that, Tongbaechu kimchi generally adds sliced ​​radishes, carrots and green onions.

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