How to utilize Linkedin as a marketing instrument?

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According to Linkedin
website, there are million users have joined to grow their network.
Generally, they are typically segmented in several categories namely:
executives, professionals, business owners, freelancers,
entrepreneurs, etc. You can find the number detail in the picture
below. Based on this data, I will inform you that we can utilize
Linkedin as a marketing media. How to utilize Linkedin as a marketing
instrument or marketing channel?
If you really want to get the
answer, please read further because I will inform you sample
functions of Linkedin which can be employed in your marketing
strategies.

As I inform earlier in
the previous article introducing Linkedin marketing for beginners , Linkedin have their
search engine to facilitate people to seek partner ( supplier,
distributor ), buyer, or employee. With this search engine you can
find perfect partner, targeted buyer, or talented employee. How can
you search the exact target? The answer is: You can search the exact
target according to your marketing segmentation, and Linkedin provide
search engine based on your marketing segmentation. You can search
based on demography and psychography, such as based on
job title and function, industry and company size, seniority and age,
interest ( Linkedin Groups ), experiences, and so forth.


The
fact and opportunities of Linkedin marketing

Based
on data which is displayed in
Linkedin ads,
you can find out that there are many opportunities you can grab in
this social media. This special market can become the place to reach
your audience, the place to target your market, the place to observe
your potential partner, examine your employee nominee, and so on.

Below
is the picture from the link above:

the amount of linkedin user



In this article, I will
not show you how to find talented employee or how to obtain great
business partner. I will explain about how to employ Linkedin as your
marketing channel only, because it is conformable with the title for
this article.

Sample
function of Linkedin that can be employed in your marketing
activities

I
inform you the illustrations which have to be well-known by beginners
who want to utilize Linkedin as a marketing media or marketing
channel.

Below
are the samples function

Advertising
in Linkedin.

With
budget that you can control, you can drive your new customer to your
business. You can control your budget, because you only pay by
number of click or number of impressions. You can stop your ads at
any time you want.

Searching
your potential partner.

Consider
the previous picture, there are numerous user who are divided based
on their position, for examples: business decision makers, managers,
business owners, executives, professionals, freelancers, and so
forth.

If
you want to look for your marketing partner or ambassador of your
brand or other related marketing goals, you can search using built-in
Linkedin search engine,
find
them and finally connect them.

Driving
traffics to your company website.

How
Linkedin media can bring traffic to your website? Let me tell you the
simple model.

I
will illustrate you with flow action below:

1.You
have created excellent content and you put it in your website page.

2.
And you have mentioned clear call-to-action in your page that
contains “if you like this content, please share it” ( or similar
call-to-action which in essence is encourage reader to share the
content )

3.
Before this, you have to prepare and put Linkedin share button, so
that when people want to share they just click that button easily.

4.Suppose
you share something via Linkedin, thus people who connect in to your
network will see your update. See example below:


update feed in linkedin page


5.
If your content's headline is great, it will stimulate people to
click and then they come to your website.

I
note one more example, assume your content marketer
then
create
a new great blog post and your sales staff want to share it out on
LinkedIn
in
the
groups you are a member ( groups is more targeted audience because of
having similar interest ), your staf can share it with Linkedin share
button too.

See
the picture below:

share to feed and linkedin group


How to advertise in
Linkedin media

If
you have advertising budget, try to advertise in Linkedin.


1.
You must have linkedin account and company page in linkedin.

2.
Go to https://www.linkedin.com/ads/

3.
Login with your account.

4.
You can follow the step, it is easy. See picture below.

step creating ads in linkedin 1
step creating linkedin ads 2
step creating linkedin ads 3
manage bid budget in linkedin ads


Let
me recap
the
explanation above:

Login
to your account, create ads (create new campaign or sponsor your
existing update), select target user, and set your bid ( budget ),
finally
do a monitoring and feedback.

Where
is the ads location?

I
will show you the sample, look at picture below:

ads location in linkedin ads
Text ads on the top of Linkedin page

picture and text linkedin ads in right sidebar
Text Ads with picture in the right sidebar 


So,
your ads will be displayed on the top of Linkedin homepage or in the
right sidebar like the picture above. Thus, if you choose sponsored
update, your update will be displayed in your targeted audience feed.


Before I finish this
article, let me recap sample action how to utilize Linkedin as your
marketing media.

1.Create your business
account in Linkedin.

2.Create great profile
in your account.

3.Create your business
page.

4.Grow your connection.

5.Add new connection
which is in accordance to your marketing segmentation.

6.Engage with them to build your influence, trust, and loyalty.

7.Posting an update
regularly.

8.Join to targeted
group ( group that is accordance to your marketing segmentation )

9.Participate actively
in that group, give a sharing and provide solution in that group.

10. Send them (
targeted audience in your network or in groups ) your offer.

11. Do a monitoring and
perform a feedback.

If you have budget and
want to grow your audience, consider to advertise in Linkedin.

12.Monitor your paid
campaign performance indicator

What things which have
to be monitored?

They are:

a. Reach (number of
audience who see your updates)

b. Engagement (number
of audience who click your post, like, comment, share, etc)

c. CTR: number of click
ratio (divided by number of impressions)

d. Result: can be a
follower obtained, closing sales, traffic to your website, etc)

And so on, and you can
evaluate according to the those data then perform further action
after anayzing the data.

I hope you get an
insight how to employ Linkedin as a social media marketing
activities.

The conclusion is If
you invest some time and money in LinkedIn, then you perform
appropriate action in it, it can be very beneficial to your
business.


If
you like this article, please share it and click the share button in
sidebar, and I am happy if you share additional information about
Linkedin marketing in comment below.

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