Marketing Information System implementation for beginners. I hope you will know the
importance of that. For example, in real world if you want to launch new
products, you will know how a marketing information system has an effect on the
new product time to market and make your effort efficient.
Systems. I will inform you the best practice stage to implement this system.
Actually, I have got these Marketing information System best practices from
many sources like e-book, web articles, books, and so forth. Afterwards I recap
them in this blog to make it easier for beginners to get them insight.
I follow the steps based on best practices, the result is good for me. So, If
you marketing student college, beginner marketer, small business owner, you can
read this then understand these materials. After that you can practice in the
real world such as in your business, then see the outcome. It will amaze
you.
You can implement it, although you have a small business. You can implement it with
free spreadsheet software, you can implement it in your FB-ads campaign, you
can perform it in your email marketing, and so on.
Steps to Implement Marketing Information System
System. They are: planning, implementing, monitoring, feedback.
The steps are:
1. Need analysis
This is the first step. This phase determines whether your system is success
or fail. You must state
your fundamental need clearly. For examples: What are your goals? What the factual
things do you need, What report and information do you really want, What
metrics do you focus on, What KPI (Key Performance Indicator) do you want to
monitor, and so on.
2. Developing plans
After step above, you have to develop plans. You must design that system based
on your goal or objective.
You must define who or where or how and other question. For
example, how to reach this goal.
The planning is from the infrastructure up to tools or software
which is user friendly so that you can easily daily monitoring you performance,
get a report, input the data, analyze the data, etc.
3. Aligning budget based on planning
This phase is calculating your budget against your planning. You must
accurately count the how much you will invest, and when you will get ROI.
If you finish this phase, you will go to implementation stage soon.
4. Implementing
This is a fundamental step. You are implementing your plan now. This is the
crucial phase, you must read other resource related to this phase. Because if I
write here, it will be a long article in this blog and it will become an
e-book.
5. Testing
system, whether is run well or not. In this stage, you must check the details.
It means you must see your system in every single step. If you found error, fix
it soon. Do not delay.
6. Educate new system to stakeholder / communicate with them
After testing successfully, now your step is communicating this
system to all people who are related to your business. If it is needed, you
should educate your staff to run the system based on their role in your
company.
7. Parallel run with current system
This step is correlated with step above. Before going live or
launching a new system, you must perform parallel run and benchmark them and then make
a feedback.
8. Launching
ready to launch your system and go live.
9. Tracking and monitoring
annually. Now you can track or monitor the metrics based on your key
performance indicator.
10. Doing performance management activities
These activities is related to the above activities. With these activities you will
know your performance and review your business, and calculate if your ROI is
achieved well or not.
system. After implementing this system, you will find that you make a marketing decision
effectively and decide the appropriate resolution efficiently.
Obstacles to Marketing Information System Implementation
One of the problems in implementing the system is a lack of communication or miscommunication between people in your company.
2. Unclear goals or objectives.
By unclear objectives, you will develop the system which produces bad results. I mean
the result that is not suitable for your need.
3. No tracking.
You cannot measure how effective your system with no
tracking. Also you can measure the ROI exactly. You do not have feedback,
whether your strategy works or not.
4. People resistance to change.
This is the most difficult thing in implementing new systems.
The people who are in comfort zone usually unwilling to change. The prefer use
current system and enjoy it although the system need to be improved.
You can read related post below to get more understanding
about Marketing Information System.
Marketing Information system for beginner.
