will note this in question and answer form because it will be easier for
beginners to understand the marketing theory and it will be simpler for experts
or practitioners to recall the marketing basics.
marketing terms and definitions. The same marketing term can mean relatively
different if you get from other source. In some context, you will find that
same marketing term has different meaning in practice (real world).
A: Marketing is a process of planning and implementing the concept to fulfill
people’s need. In other words Marketing is philosophy and a set of techniques
to market your product or service.
A: There are main objectives of marketing activities, they are:
-Satisfy people by providing them your product or service.
-Increase sales
-Maximize growth
-Sustain your business
-Build market share
-Create attention and interest
A:AIDA stands for:
Attract attention
Induce interest
Develop the desire to buy
Activate the sale
Q:What is the ultimate marketing activities?
A:The essential marketing activities are:
-Researching, auditing, planning, executing the strategies for making people
informed and interested of your product or service.
-Researching, auditing, planning, executing the ideas for selling your product
or service at the best price.
-Researching, auditing, planning, performing activities for keeping your loyal
customer or make current customer become loyal customer and converting prospect
to become customer.
-Getting feedback and evaluating above activities for improvement.
A:There are two marketing types, they are:
1.Offline marketing.
It means you can advertise at offline media such as: newspaper, magazine,
billboard, and so on.
It means you can advertise at online media such as: e-mail / newsletter,
website, social media site, and so on.
practices?
A:You have perform these steps:
-Determine your targeted user based on your niche.
-Develop media to deliver your messages (offline or online channel).
-Create proper messages to your targeted user.
-Deliver your messages at the right time.
-Differentiate your product or service from competitors.
-respond your prospect in appropriate manner and make a beneficial relationship
with your current customer.
-Monitor your activities based on your KPI (Key Performance Indicator) and
evaluate those for improvement.
A:There are several segment of customer relationship, they are:
-targeted user : someone that you think will be interested of your product or
service.
-Prospect : someone who has revealed his interest to you.
-Customer : someone who has bought your product or service.
-Loyal customer: someone who had made multiple purchases, and has good
relationship with you. Moreover, he recommends your product or service to his
relatives.
Q:Is the old marketing theories is dead?
A:It depends on your niche, your targeted customer, your marketing media, and
so on. But, in this new era Marketing is based on connection, trust, and
awareness. So you can combine implementing these marketing theories instead of
focus on one of them.
market your product or service, what are the techniques which can be
implemented?
A:The techniques that you can be utilized are based on your marketing
activities, because every marketing activities need to utilized some of
techniques.
For examples:
-When you perform marketing research, you have to use some techniques to find
what is the customers’ ultimate needs and how to satisfy them.
-When you conduct an advertising activities, you have to know the techniques
for communicating your offer (benefits of your product or service) to targeted
people.
-When you define your product’s value,
you must use pricing techniques to decide an appropriate price which is
conformable with your targeted customer.
A:In order to get success in your business, you must have three directions
which are performed together, they are:
-Customer orientation.
You have to create a product or service that give excellent values for your
customer so that you can satisfy your targeted customer.
To satisfy your targeted customer, the fundamental thing that you have to
concern is understanding your targeted customer.
-Competitor direction.
Beside focusing on your customer, you must look at how your competitors serves
their customer. By benchmark this, you will gain thorough information for
feedback, so that you can improve your business process.
-Inter-functional coordination.
For getting success, all function in your company should work together to
create your values, not only your marketing staff but also all people in your
company.
For creating values, all processes have to performed well , therefor all people
from manufacturing department to front officer, from regular staff to board of
director have responsible to create and develop your values which will you
deliver to your customers.
orientations, there are more thinds that you have to consider, but those are
the main point.
A:Marketing process is an ongoing processes which has to be performed according
to marketing management best practices, the processes are:
As I mention before, in this phase, you perform marketing research to get
understanding how does your business, what are the strength and weakness, what
are the opportunities and threats, what are the customers’ fundamental need,
how to deliver your value to your customer, what did your competitor do, where
are you now and where do you want to go, and so on.
-Planning.
After knowing the right information above, then you will be in the next step.
In this phase, you define your strategies based on the analysis result and also
decide your key performance indicator.
-Execution.
Then you have to run your strategies and implement those strategies in daily
basis.
-Control and monitoring.
In this step, you must monitor you achievement against Key Performance
Indicator. Did you achieve your objectives?
-Evaluation.
You must evaluate your strategies and your implementation based on the things
you found in monitoring process. So that you can go back to make an analysis to
develop or modify the strategy and implement that.
