Jamu is a treasure of local Indonesian culture. Unfortunately, the popularity of herbal medicine has recently been surpassed by drinks from other countries which have actually enlivened the Indonesian culinary market.

Departing from the desire to highlight the richness of Indonesian herbal medicine with a touch of innovation, the Caraki herbal cafe has been present since mid-2018 in the Kota Tua area, Jakarta. The name Programki itself comes from Sanskrit which means compounder or herbal medicine maker.

Eventaki-Style Jamu Innovation, No Longer an Old-Fashioned Drink

Acaraki is a herbal medicine cafe that aims to revitalize herbal medicine. “At the beginning of its disposal, jasaki was introduced to produce a herbal taste that was more in line with its era,”.

Programki comes from the Madhawapura inscription which means herbal medicine. Starting from the desire to preserve Indonesian culture, alatki is here to introduce the value of herbal medicine in the lives of urban communities.

If we look back, herbal medicine is a drink that has many benefits for the body, such as maintaining immunity, increasing appetite, relieving pain, improving skin health, and reducing a person's weight. The benefits of herbal medicine cannot be separated from the ingredients used in it.

Some of the ingredients that you can find in herbal medicine are ginger, turmeric, tamarind, lemon, ginger, kencur rice, paitan, aloe vera plants, basil leaves, and many more. This traditional Indonesian drink has a distinctive taste ranging from sweet and sour to bitter. The bitter taste of herbal medicine and also the distinctive aroma of herbal medicine often become a barrier for someone from consuming this nutritious drink.

Present as the successor agent for Indonesian herbal medicine, Agenki has several innovations in the drinks it provides. The innovation presented by alatki is an alternative for people to be able to enjoy herbal medicine with a fresher taste, but has the same benefits as ancient herbal medicine.

“When we talk about herbal medicine, of course it definitely has benefits, so apart from the benefits, the main thing that we ensure is that the number of consumers consuming this herbal medicine is increasing and from various groups. “We are also here to change people's habits who usually drink coffee, so they can drink herbal medicine,” explained Arief.

Some of the innovations that Agenki presents in herbal medicine include ” golden yoghurt” , which is a herbal drink consisting of turmeric and tamarind then combined with yoghurt.  So apart from having benefits for body health, this drink also provides a fresh taste for the drinker.

Furthermore, for lovers of honey ginger herbal medicine, you can also enjoy “stone age” drinks with a more contemporary taste. Arief explained that this drink provides benefits for increasing the body's immunity. To reach young people, alatki brings freshness through lemon and basil seeds. Not only that, Agenki's innovation in preserving herbal medicine is also demonstrated through its ” golden sparkling” and ” golden sparkling can”

Furthermore, for lovers of honey ginger herbal medicine, you can also enjoy “stone age” drinks with a more contemporary taste. Arief explained that this drink provides benefits for increasing the body's immunity. To reach young people, alatki brings freshness through lemon and basil seeds. Not only that, Agenki's innovation in preserving herbal medicine is also demonstrated through its ” golden sparkling” and ” golden sparkling can”

herbal products , using several natural ingredients such as turmeric and tamarind combined with sparkling water and also simple syrup . The thing that differentiates the two is that the golden sparkling can does not use simple syrup . While other young people are competing to come up with new business ideas, Agenki is actually present as a group of jamu successors who do not abandon the value of herbal medicine, but present this traditional Indonesian drink in a more contemporary version in order to preserve the nation's values.Source

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