She added that it's not that leaders don't communicate, but that they don't beat the drum regularly enough. “Leaders need to communicate often, regularly and consistently,” she recommended.
“In terms of how to communicate so people get it, it is pretty widely accepted that story telling is the most effective,” explained Reynolds. Leaders need to paint a vision where people see it often. She recommends that leaders share their vision at least seven to 10 times with their employees, and to make it clear to everyone what specifically each person can do each day to help achieve the collective mission.
Reynolds' other advice to leaders is to be one who:
•listens with respect
•communicates effectively
•removes obstacles
•shoulders the blame
•shares the glory
