This is my personal notes about buying process and buying motives of consumers. There is two infographics about buying motives also.
The important point about consumer buying motives
* Individual customer perceive the product in their own terms.
* Customer buyer behavior is buying behavior of a customer who buy good for personal consumption.
* The buying process is a systematic series of actions, repeatable steps, intended to achieve a result.
* A buying motive is an aroused need/drive/desire that stimulates behavior to satisfy the aroused need.
* 4 basic motive types: emotional, rational, patronage, and product.
