Today, I've made notes from the lesson I've studied. The lesson is from Hubspot Academy, I'm learning about Content Marketing.
These are my personal notes from the lesson. I wrote them point by point.
Below are the points:
Introduction of Content Marketing
– The definition of Content marketing: Activities focus on creating and distributing valuable and relevant content to attract and retain clearly defined audience to drive profitable customer action.
– To communicate with your audience, you need to produce a content.
The Power of Storytelling
– Business storytelling is about creating alignment between your business and your prospect and customers.
– The key storytelling is deliver your value and your mission, and how you communicate to your audience.
– The ultimate goal is to make a human connection, resonating with people who need your help or your guidance.
– Storytelling is used all formats of content, they are: blogs, email, videos, guides, case studies, etc.
– The fundamental of storytelling -> why you are doing what you're doing. Tell it in a way that appeals to your audiences, appeal to the emotional side of your prospect and customer.
What do you need to tell a story?
– how you frame the story.
Why : why are you doing what you're doing.
How will this help your audience?
What is what are you offering?
– Appeal to emotional side and start to educate them for building awareness.
Storytelling elements
– You must resonate your character with your audiences.
– Conflict means problems they are facing, need, want, etc.
– Resolution means closing statement, inspire your audience with your solution and help, then embody the call-to-action clearly.
===============================
Next study notes : building content creation framework
Related lessons:
What is content marketing?
Fundamental information about content marketing
