In this summary, I sum up course material, the title is Ad Policies for Content, Creative, and Targeting.
You can see the previous notes here : creating Facebook page and posting to a page
Here are the notes:
Ad review process
* Before ads appear on Facebook, they are reviewed to make sure they don't violate any of the Facebook policies.
* You can read the policies thoroughly here: advertising policies and Facebook ads policy
* Usually, within average 24 hours, you will receive a notification whether your ads is approved or not.
* If your ads wasn't approved, you can appeal the ads here : appeal a disapproved ad
* Ads that are created with the “boost your post” ad objective can't be edited. If you want to make some changes, you must create a new ad.
Content policies
* Ads contents are headline, body text, and landing pages.
Headline and body text
– Ads can't imply a person's personal characteristics, such as: person's name, race, religion, financial status, etc.
– Don't use vulgar language or insulting language.
– Don't use deceptive claims or content.
Landing Pages
Landing page is the website that audiences are redirected to when they click on your ad.
– It must clearly represent the company.
– It must clearly represent product or service that is being advertised.
– You can use a Facebook page as your ad's landing page.
– Your landing page must function properly, not in “under construction” or an “error page”.
– The landing page linked to your ad must not have been negatively flagged by web of trust.
You can check the site here: https://www.mywot.com/
Creative
* Images and videos are a key part of ads.
These are the things you must concern when you use videos, images, or a combination of both:
– Don't use misleading buttons
– You can't use an altered or outdated version of Facebook or Instagram logos/trademarks/domain names.
– Try to include as little text as possible on the image itself.
