“A rose by any other name would smell as sweet”… as a … whiteboard marker?
Whether
you’ve seen something called “whiteboard animation,” “scribe video,”
“hand-drawn video” or even “doodle video,” chances are you’re familiar
with whiteboard video in one of its various manifestations.
The basic definition of whiteboard video is images drawn on a whiteboard, accompanied by narration.
Although
Shakespeare ne’er saw a whiteboard, he was familiar with the concept of
a script – the foundation of any decent whiteboard video. Drawings plus
voice add up to one of the world’s oldest forms of storytelling; as
storytelling is a highly effective way to sell, explain, train, or
entertain, whiteboard video is a versatile (and often economical) tool
that can be leveraged by multiple industries in multiple ways.
With
a definition painted (or scribed) in such broad strokes, it’s important
to distinguish between run-of-the-mill whiteboard video and whiteboard
video that is produced with a purpose. Taking the foundation of
storytelling and building it out even further means being intentional
about every element included in a whiteboard video.
By adding guiding principles from neuroscience and behavioral psychology,
and ensuring that hand-drawn content will be crafted by experienced
artists, the appeal of whiteboard video grows along with its value.
These guiding principles can help you reach your goals, and can be
adapted to fit your unique needs.
Why Whiteboard?
Got a challenging topic to explain?
Maybe you’re presenting a major initiative that needs buy-in, or you have an innovative idea ready for marketing?
Or perhaps you’re just ready to steer away from dry talking head videos or cookie-cutter motion graphics into a new direction.
When you’re drawing a blank, that’s the ideal time to turn to whiteboard video.
With
custom content and engaging concepts, you can pair your message with
images hand-drawn to surprise, delight, and intrigue.
Whiteboard videos can teach and train.
They can convert leads, promote a product, or headline your next all-hands meeting.
When
it comes to tricky concepts like change management or human resources,
there is no better vehicle for communication than whiteboard video. And
effective visuals mean the brain can process information up to 60,000 times faster than with text alone.
Creativity
amplifies your message to make it memorable, and neuroscientific
principles aid retention and lend a voice to your call to action.
Whatever target you’re aiming for, you’ll find that watching the action
of a hand drawing across a whiteboard naturally inspires a reaction.
And whiteboard animation video as a format is inventive- and unexpected- which automatically grabs attention.
Storytelling Inspired by Your Goals
High-quality
production is another consideration for professional whiteboard
animation. Your whiteboard video vision is best achieved with a
collaborative production process, including milestones and deliverables,
plenty of client review and direct interaction with expert artists,
writers, video editors, and producers.
An iterative creative
process is helpful not only because you’ll sign off on each deliverable
(first script, then storyboard, voiceover, and so on) but also because
high touch creative collaboration can spark inspiration- you speak with
your script writer, you hear your voice over recording session, and you
work hand in hand with your artist- all the while honing your message
and your ideas even further, and perhaps even coming up with brand new
ideas- perhaps your storyboard can become an infographic to post in the
breakroom, or your video outro could be a great GIF to post on social
media.
Whiteboard Video – Best of All Worlds
You should also consider some of the practicalities you’ll enjoy when you choose whiteboard video above other types of video.
- Production costs are lower and production turnaround time is exponentially shorter.
- Keep your message relevant with our future-proofing options.
- Localize to any language for audiences across the globe.
- Whiteboard
videos are easily adaptable–should statistics or situations shift, just
pick up the phone and request a new or redrawn scene.
And just because the name includes “whiteboard” doesn’t mean you’re limited to a whiteboard marker on a whiteboard.
Think
outside the board- pen on napkin, chalk on a blackboard, pencil on
parchment- hand drawn content of any kind can make for an effective
video. You can add physical objects to your video, or insert additional
media types like video, screen shots, or animations that our artists can
interact with and include in your story.
