Beef rendang is characterized by its thick spices which make its appearance appetizing. This rendang has been around since ancient times, however beef rendang is still popular among the public today.

In this article, we will discuss the weaknesses of the rendang business. As we know, rendang is a typical Indonesian dish that has a rich and delicious taste. The rendang business itself is quite promising because many people like this dish. However, like other businesses, the rendang business also has weaknesses that we need to know so we can anticipate them.

High prices for raw materials

One of the weaknesses of the rendang business is the fairly high price of raw materials. The main raw material for rendang is beef, which has a fluctuating price. Apart from that, other raw materials such as spices are also quite expensive. If the price of raw materials rises, the selling price of rendang must also be increased.

To overcome this, business friends can look for raw material suppliers who have cheaper prices. Apart from that, Business Friends can also accumulate raw materials when prices are cheap for processing in the future.

Limited rendang consumption

Even though rendang is a delicious and rich food, rendang consumption is still limited. Rendang is usually only consumed on certain occasions such as weddings, Eid, or when guests come. This makes it difficult for the rendang business to develop.

To overcome this, business friends can expand the market by participating in bazaars or opening outlets in strategic locations. Apart from that, Business Friends can also collaborate with restaurants or hotels so that rendang can be sold regularly.

Consumers have different preferences

Consumers who have different taste preferences are also a weakness of the rendang business. There are consumers who like rendang with a spicy taste, there are also those who like rendang with a savory or sweet taste. This means that Business Friends must have different rendang variants to suit consumer preferences.

To overcome this, business friends can look for rendang recipes that have different flavor variants. Apart from that, Business Friends can also sell rendang with different flavor variants at special prices.

Limited knowledge about business

Limited knowledge about business is also a weakness of the rendang business. The rendang business not only requires expertise in cooking rendang, but also requires knowledge of business management such as marketing, finance, and others.

To overcome this, business friends can take part in training or seminars related to business. Apart from that, Business Friends can also collaborate with people who have expertise in the business field.

Strict concurrency

Strict concurrency is also a weakness of rendang businesses. The rendang business is a business that is quite popular so many competitors have emerged. This makes Business Friends have to have a better strategy in marketing their products.

To overcome this, Business Friends can create uniqueness in their products. Apart from that, business friends can also use social media or the internet to market their products.

Dependence on labor

The rendang business requires quite a lot of labor to process beef into delicious rendang. This makes the rendang business very dependent on labor. If labor is not available, rendang production will be disrupted.

To overcome this, Business Friends can provide training or provision to workers so that they can become more skilled at processing rendang. Apart from that, business friends can also use machines that can speed up rendang production so that it doesn't depend on labor.

Unstable demand

Unstable demand is also a weakness of the rendang business. The rendang business has certain seasons where demand for rendang increases drastically while in other seasons demand decreases. This means that rendang production must follow the existing season.

To overcome this, business friends can take advantage of the low seasons to develop other products besides rendang. Apart from that, Business Friends can also carry out promotions so that demand for rendang remains stable in seasons that are not too high.

High selling price

The high selling price of rendang can also be a weakness of the rendang business. The high price of rendang can make consumers prefer to look for other alternatives.

To overcome this, business friends can reduce rendang production costs by looking for cheaper raw materials and production equipment. Apart from that, Business Friends can also offer cheaper prices to loyal consumers or provide certain promotions.

Limited production loci

Limited production locations can also be a weakness of the rendang business. Rendang production requires a large enough space to produce a lot of rendang.

To overcome this, business friends can look for a wider location for rendang production. Apart from that, business friends can also consider producing rendang in smaller quantities but with better quality.

Stock that is difficult to maintain

Rendang stocks that are difficult to maintain can also be a weakness of the rendang business. Rendang is a dish that does not last long so stock must always be maintained so that it does not go stale or spoil.

To overcome this, business friends can calculate the amount of rendang production that must be produced so that it is not too much or too little. Apart from that, Business Friends can also arrange production schedules so that the rendang is always fresh and ready to be sold.

Complicated production process

The rendang production process requires quite a lot of time and expertise. This can be a weakness in the rendang business because not everyone has expertise in processing rendang.

To overcome this, business friends can look for workers who have expertise in processing rendang or provide training to workers so they can process rendang well. Apart from that, business friends can also take advantage of machines that can speed up the rendang production process.

Poor selection of raw materials

Poor selection of raw materials can affect the quality of the rendang produced. This can be a weakness of the rendang business because poor rendang quality can make consumers disappointed.

To overcome this, business friends can choose quality raw materials so that the rendang produced is also of high quality. Apart from that, business friends can also pay attention to the rendang processing process so that the rendang doesn't get damaged or stale.

Doesn't have a strong brand

Not having a strong brand can also be a weakness for a rendang business. A strong brand will make rendang easier for consumers to remember and search for.

To overcome this, business friends can create a strong brand by giving it a unique and easy to remember name. Apart from that, business friends can also use social media or the internet to promote the brand of rendang they produce.

Ineffective marketing

Marketing that is less effective can also be a weakness of the rendang business. The rendang business requires good marketing to be better known to consumers.

To overcome this, business friends can look for better and more effective marketing strategies, such as providing certain promotions or participating in certain events. Apart from that, Business Friends can also collaborate with influencers or bloggers to promote the rendang they produce.

Not utilizing existing technology

Not utilizing existing technology can also be a weakness for a rendang business. Existing technology can speed up rendang production or make the marketing process easier.

To overcome this, business friends can use technology such as rendang processing machines or social media to promote the rendang they produce.

Inconsistent rendang quality

Inconsistent rendang quality can also be a weakness of the rendang business. This happens if the workers who process rendang are not consistent in the manufacturing process.

To overcome this, Business Friends can provide training or provision to workers to be more consistent in processing rendang. Apart from that, Business Friends can also use more sophisticated tools to speed up the production process so that the rendang produced is more consistent.

Finding qualified labor

Finding qualified labor can also be a weakness for rendang businesses. Having a qualified workforce will affect the quality of the rendang produced.

To overcome this, business friends can look for quality workers by opening job vacancies or by looking for workers from rendang training institutions.

Not paying attention to hygienic requirements

Not paying attention to hygienic requirements can make the rendang produced unhealthy for consumption. This can be a weakness of the rendang business because it can reduce consumer confidence.

To overcome this, business friends must pay attention to hygienic requirements in the rendang production process, such as using personal protective equipment, cleaning raw materials, and cleaning production tools properly.

Having disloyal employees

Having disloyal employees can disrupt the rendang business. Disloyal employees can damage a business's good name and disappoint consumers.

To overcome this, Business Friends must choose employees who are loyal and trustworthy. Apart from that, Business Friends can also provide incentives or bonuses for loyal employees so that they continue to work well.

Selling price too low

A selling price that is too low can prevent the rendang business from generating large profits. This can be a weakness of the rendang business because the rendang business is a business that requires quite a large amount of capital.

To overcome this, business friends must set a selling price that is in accordance with the capital spent and also based on the selling price on the market.

Not paying attention to consumer satisfaction

Not paying attention to customer satisfaction can cause a rendang business to lose existing customers. This can be a weakness of the rendang business because customer satisfaction is very important in business.

To overcome this, business friends must pay attention to consumer satisfaction in all things such as quality, price and service. Apart from that, Business Friends must also pay attention to feedback and suggestions from consumers to improve the quality of the rendang produced.

Not having a clear business plan

Not having a clear business plan can affect the success of the rendang business. A clear business plan will help business friends in organizing strategies and making the right decisions in business.

To overcome this, Business Friends must create a clear and measurable business plan to accelerate the achievement of goals in business. Apart from that, business friends must also pay attention to market developments and competition in the rendang business.

Difficulty in finding capital

Finding capital for a rendang business can be difficult. This can be a weakness of the rendang business because the rendang business requires a lot of capital.

To overcome this, business friends can seek capital through bank loans or loans from investors. Apart from that, Business Friends can also consider applying for an assistance program from the government to encourage business development.

Time consuming production process

The rendang production process takes quite a long time. This can be a weakness of the rendang business because the production time that takes time can affect the amount of production produced.

To overcome this, business friends can use machines that can speed up the rendang production process. Apart from that, business friends can also consider producing rendang in smaller quantities but with better quality.

Loss of raw materials in the production process

Loss of raw materials in the production process can affect the quality of the rendang produced. This can be a weakness for the rendang business because missing raw materials can cause large losses to the business. SOURCE