might ask about this, is there a relationship between
statistical and marketing? You may have the reason that statistical studies are separated with marketing studies. You may
be right, but with progress and complexity of the competition to
win the market, there is innovation of the marketer to apply a new strategy.
This strategy is executed with the help of statistics. I'll
explain more about this on paragraphs below.
Now, statistics are not only applied to engineering concentration. All fields have been empowering statistics
as a basis of way of thinking in the decisions and policies making. These fields for example are the social, business, industry, government, and others. In many place,
the development of methods and statistical models in the
previously mentioned areas have been showed
satisfactory results.
I will
be focus onindustry and business areas to explain how statistical and marketing is related. Many problems in business that should
be resolved. And a nice tool to help solve
this problem is the statistics based knowledge management. Why are the problems in the field
of business increasingly complex? The answer
is because of the uncertainty that occurs in the future.
And these problems require
statistical analysis. In-depth analysis is required for
marketing research and other analysis activities to create a perfect
marketing plan. Much data can be obtained by a marketing researcher such as the general consumers datas, consumer
needs, buying habits, consumer opinion about your product,
the opinion of prospect consumers
about your product, competitors datas, and other data. Actually, marketing
research is not new, but empower more statistics in this marketing
activities emerges.
We have discovered
that morecompanies empower marketing researcher. This is an business opportunity for the marketing consultant or
career opportunities for the worker. So, for those of people who
want to change career into
marketing researcher, you need to update your skills. Not
only skill in basic statistics knowledge, you must
also know the psychology,
marketing management, relationship management, and
others.
Actually for those
SME (small medium enterprise) practitioners who have superior intuition through the a lot of experience, there is no need to perform a complex market research. Those who trainedand usually have a good intuition may find a map of current conditions and may explain why the
condition occurs. It would be more perfect if they apply to the appropriate
statistics. This will be an interesting thing, because you
will be dealing closely with the dynamic data and
changes frequently and you have to process these data in
order to yield the right decision.
I believe the science of statistics and marketing will be
apowerful and produce something
perfect. Therefore the application of this science can
provide a solution and can resolve the issue strategically
about the various issues in your business.