I saw the data from McKinsey Study, it mentions that marketing which is initiated by word-of-mouth can produce more two times of sales than paid advertising. In addition to this, these customers have 37% upper retention rate (source from Forbes)
The growth of social media utilization and content marketing are increasing, it makes influencer marketing is more powerful and become trends in several industries.
What is influencer?
Influencer is person who have credibility and can influence and inspire their audience or follower. Because of their credibility, they have many audience, so that they can reach a lot of people.
Influencer can be blogger, journalist, professional, industry expert, social media user, leader, and celebrities.
What is influencer marketing?
Influencer marketing is marketing strategies and activities for building relationship with influential people (influencer), so that the influencer can help you spread your message and make your brand image better.
The essence of this marketing strategy is building a great relationship with the influencer especially the person who really influences your customer, so that they can become your brand ambassador.
Why you need influencer?
If you realize the power of word of mouth marketing, and how the influencer can strengthen your word of mouth marketing strategy, you will know the exact answer.
But, let me tell you from the beginning. I will explain from the latest trend in marketing world, content marketing and social media marketing.
The presence of social media site nowadays help spreading your content. This makes content marketing is implemented by many companies.
There are many companies are hiring content manager to manage the things related to content, start from creating content, delivering content, tracking the content metrics, improving the content, and so forth.
The ultimate goal from hiring the content manager is to create unique and outstanding content. So there are more opportunities to become a viral content and reach more audiences.
Now the problem is, top-quality content is not enough. Why? If you have excellent content, but it does not reach a lot of audiences especially the your target audiences, it is useless.
The solution is, if you involving the influencer and you have good relationship with the influencer and then the influencer publish your content, such as: in their tweet, in their Facebook status, in their other social media account, or in their blog, the result is your content will spread and reach more audience and faster.
If you focus on search engine marketing especially SEO (searh engine optimization), this is helpful because search engine will calculate one of the metrics of search engine algorithm, namely authority and amount of likes, sharing, and comment.
I am sure you got an insight to answer why you need influencer to get your marketing performance higher.
How to implement influencer marketing?
There are many variation and many ways how to run influencer marketing, but all the methods are fundamentally based on these:
1. Know your influencer
2. Building relationship with them
I will explain more detail how to know your influencer in the later article, because it need a long explanation from way to find, use a tool to find, sample tools to find the influencer, and so on.
