The souvenir business is a business that has many opportunities and brings many benefits to you. A souvenir itself is an object that is usually considered a symbol of memory of events and incidents that have been experienced.

How to Start a Souvenir Business – The souvenir business is a business idea that can generate profits. Apart from that, you can also channel your hobby of making knick-knacks, namely the souvenir business.

Making and selling souvenir products does have quite promising business opportunities. Especially if you live in a tourist area.

However, souvenirs are not always identified as just souvenirs when traveling, but can also be souvenirs during events. Generally for special and special events such as weddings.

Generally, when holding a reception, wedding souvenirs are prepared well in advance so that they are not sudden and too close to the reception time. Of course you can choose souvenirs that suit your needs and are unique. Apart from that, you can be more flexible in choosing the various choices of good souvenirs available.

Wedding souvenirs are objects that are a symbol of the host's thanks and respect for the guests attending the wedding reception. Choosing wedding souvenirs can be said to be difficult and easy. You also have to be careful in choosing so that souvenirs can provide benefits to guests and are not just thrown away.

How to Make Souvenirs

If we discuss how to make souvenirs , then of course it will relate to how to produce souvenirs that are unique and can impress the person who receives them.

This will certainly be fun because you can design and make your own souvenirs which will be given to invited guests at events, including weddings.

Making souvenirs can be said to be easy if you have determined the type of souvenir. By knowing the type that will be made and given, then you can immediately make your own souvenir according to your wishes.

So, how do you start this souvenir business? Come on, see the complete review below.

How to Start a Souvenir Business

For those of you who are interested and want to start a souvenir business, here are several ways you can do it.

1. Determine the type of product

Souvenirs have various kinds and types. So you should immediately determine what kind of souvenir product you will make and sell. You can start by conducting a survey regarding market needs and interests.

After that, you can look for suppliers who are related to the product and suitable to collaborate with. If you really have special skills to make your own unique souvenirs, you can start this business step directly.

2. Prepare Capital

The next step in the souvenir business which is quite important, including in several other businesses, is capital. This capital can be adjusted to suit your budget or budget. For those of you who really have passion and expertise in the field of souvenirs, this expertise can be your main capital.

3. Make a Business Plan

One other part that is quite important in starting a business is making a business plan. You can prepare various things as an effort towards success in starting a business.

Some of these things include, explaining the core or outline of the business, making competitor analysis, calculating budgeting, operational and managerial planning, as well as various other business strategies.

4. Determine the location

Another thing that is quite important in a business is determining the location. If you really have the costs to rent a certain location, you should choose a strategic place, easy to see and reach by consumers.

Apart from that, it can also be built close to other supporting businesses. For example, bridal make-up locations, wedding organizers and souvenir centers.

However, you can start a souvenir business from home. You can also take advantage of social media including WhatsApp for business . In this case, you can sell souvenirs by order or only if there is an order.

5. Start Running a Business

The next step is that you can start running the business. At this stage, there are several things you need to pay attention to.

First, buy or prepare raw materials. During implementation, you can start by buying souvenir materials from suppliers or buying raw materials that will be made into souvenirs. After that, of course you can immediately make and prepare it, so that you can immediately market your souvenir product.

Second, consider the quantity and price. Next, you need to calculate and prepare an estimate of the number of products to be produced or order the souvenir. 

After that, you can calculate the purchase price or COGS for those of you who produce it yourself. This aims to determine the margin and selling price. So, you can determine the appropriate selling price for your product.

Third, marketing strategy. The next step is about how to develop a marketing strategy. This is related to how to make your business known and chosen by potential consumers.

You can prioritize the value or unique things about the products you sell. Apart from that, you can also start marketing it via social media, such as Instagram, Facebook, and even using Ads. You can also market via offline methods such as brochures, banners and other forms. SOURCE