Experts say that sales will be successful if carried out by interaction of humanism. In General, there are eight processes that usually traveled in stages starting from conducting sales prospect to do follow up. In order to make it easier to understand I described the process with the image. Please see the picture of the sales process steps below:
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| Sales Process stages |
According to the picture above, there are eight sales strategy that must be done in order to produce the desired transaction. The strategy was described in order of activity of the sales process. The sequence is:
1. Leads and referrals
The seller should be able to generate new leads and referrals from customers who are happy and satisfied with the product or service.
2. Making telephone appointments
When managed to gain leads and referrals, then immediately call prospects to communicate. In this technological era, the role of telephone can be replaced with the chat via Y!M, Gtalk, Skype, BBM, WhatsApp. It can also communicate via email. Any media communication network, make sure you make an appointment to see you (online or offline) so that you can present your products.
3. Establishing rapport
The seller must able to build intimacy in their interaction. One of the factors of customers buy your product is seller's personal behaviour . The other factors are reputation of the company and the product as a solution to the problem of the customer. So, pay attention to personal behaviour sellers, because it is very important.
4. Presentation
The seller must be able to present your product or service with attention to the target audience is right, the right time, and offer the right solution for the problems of the consumer.
5. Closing
Sellers must be encourage consumers to say “yes, I buy your product.”
6. Delivery stage
This stage is important, because consumers will see if the seller promises will be carried out properly or not. If this step is successful, then the customer will say, “you are reliable and would be good long term business partner”. See the changes you have to do in this step if you want to run successfully. I explained briefly in the image below.
7. Service stage
The seller must make a good post-sale service. This should be done so that customer relationships last a long time. So the seller must provide the time and energy to serve customers. This stage is an important step to make customers loyal to you.
8. Follow up / cross sell
Sellers should follow up on matters relating to the customer. It is more perfect if the seller can do cross-selling to the transaction can be increased.
That's my description of the eight stages of the sales which I call the sales process steps. Please apply to your company. Enjoy the sales process.
