Web Analyst since September 2018 and have absolutely loved the whole experience
so far! Digital is a part of Marketing which is growing considerably and has
been an area I’ve always enjoyed, especially after studying it as a module in
my 2nd year. I have built on so many of my skills working here, not
only on my understanding of Digital Marketing but also more generically which I
can take with me going forwards.
Forensics and Klipfolio which allows me to put both my creative and analytical
sides to use within my role.
Lead Forensics is a B2B Lead Generation Software Tool which
enables us to reveal the identity of our anonymous traffic and turn them into
actionable sales leads. The tool allows me to see all the activity and interest
from external companies in Ricoh’s product and services, from which I can then
decide whether an account should be created for the Sales team to follow up!
Klipfolio is an online dashboard platform which allows us to build real-time
dashboards which are clear and informative. I use data from social media and Google
Analytics (for example) to create and design dashboards which display
information to be viewed by the Marketing department and even board members.
Digital to apply for this role, and even if you have an interest outside of
Digital. The reason I say this is that you get exposed to so many areas of the
business and even other parts of Marketing, such as events, which has been
wonderful as it has pushed me to grow!
What I found useful when applying to
this role was my knowledge of Google Analytics and having a beginner’s level of
understanding on this platform. It has definitely helped me with in my role as
this is another tool I manage! Also, my passion for this field and studying
Digital Marketing as a module also helped inmy application. I am really enjoying my role and a large reason for
that is due to working with such a lovely and supportive team and positive work
culture!
Ricoh outline the type of person they are looking for if students are thinking of applying:
- Fresh and full of great ideas on how we can drive marketing forward.
- You’ll have knowledge of
HTML code and happy to work with the team to design and modify email
campaigns and templates. - Basic knowledge of
Google Analytics with a keen interest to learn more. You’re not scared of
datasets and analysing performance and reporting your insights back to the
business. - Proficient in Microsoft
Excel to produce dashboards with formulas and graphics. - Knowledge and interest
in all things digital marketing (emails, social media and more!) – you’ll
be keen to learn more about these topics and are excited to see these
learnings applied in your day to day activities. - Not afraid to fail – you
see failure as an opportunity to learn and improve. - Able to communicate and
collaborate at all levels (executive to management) - Proactive: You are able
to work on multiple projects at once, with limited supervision and
guidance.
