Urban Icon is are multi-brand curators for some of the world's best brands in accessories including watches, wearables, leather bags, accessories and fashion jewelry.

This exclusive concept in Indonesia was founded in 2009 by Time International Group. Brands you can find at Urban Icon include Fossil, Skagen, Rip Curl, Michael Kors, Marc Jacobs, Emporio Armani, Fjallraven, Diesel, Kate Spade, Liebeskind Berlin, Apple, and Samsung.

Our Values

Urban Icon was founded on the following core values:

• CAREOur main mission is founded on a customer centric idea that strives to listen to our guests and be a brand that has empathy. We see it as our mission to reduce any doubt or fear either in terms of cost or inconvenience during the process of purchasing your new accessory. We can assure you that all products sold at Urban Icon are only original products. Apart from that, we also have a Watch Care network for after sales service.
• FUNUrban Icon is intended to be “an oasis in a world full of worries”; a place where our guests and the team can be themselves, discover new things and enjoy their time and conversation in our shop.
• COMMUNITYWe see ourselves as part of a group of friends who are active participants in our brand. Although our business is to sell goods, we also know that socializing and being part of a community is equally important.
• CREATIVITYWe see ourselves as part of a group of friends who are active participants in our brand. Although our business is to sell goods, we also know that socializing and being part of a community is equally important.
• PERSONALIZATIONAn accessory is the ultimate expression of your personality. From there, we firmly believe that no single product is perfect for everyone and we aim to find ways to make every product you buy in our store unique to you.

As the main sole distributor in Indonesia for various brands, we have the unique opportunity to provide an extraordinary variety of products for anyone who aspires to show their true personality in everything they wear. More importantly, our products are available throughout Indonesia through a national network of stores and through our online store at urbanicon

Time International

A leading brand builder and retail organization, Time International prides itself on its commitment to the promotion and appreciation of horological, high fashion and lifestyle culture. As a family business, Time International manages and operates multi-brand retail stores such as The Time Place, Intime, Urban Icon and Project , Fossil, Liebeskind Berlin, Rolex, TAG Heuer, and Tory Burch, 

An inspiring place to work, the company is committed to improving employee well-being and developing the talent behind our business and strives to provide excellent service. With an unrivaled position in the market, Time International is also committed to giving back to society. Time International has the largest service center in Jakarta, Time Care and Watch Care, equipped with state-of-the-art technology that provides professional after-sales care for all brands sold from retail outlets.