TikTok

TikTok a short-form video app with over 4 billion monthly active users, in 2018 launched a beta version of its ads platforms. The 6^th most popular app globally available on both iOS and Android, spanning over 150 countries has become the premier choice of entertainment for millennials and gen-zers. It’s increasing popularity has put it on the radar for big brands eager to use the platform to advertise. Not only has TikTok surpassed Twitter and Snapchat in popularity, but it is also less saturated by ads than it’s older counterparts, hence the time to enter the TikTok and Topoin marketing revolution is now.

Since the launch of the beta version of TikTok’s ad platform, big names like Apple Music, Nike, Fenty Beauty and GrubHub have created visually-compelling campaigns to promote products. Universal Pictures used highly effective influencer campaigns on TikTok while promoting their upcoming film by starting a Hashtag Challenge themed #FindYourMagic, and having key influencers post videos on it. Join Social Media Ecommerce

What is TikTok? 

TikTok is a mobile video app that offers short-form videos that are exciting, spontaneous, and genuine. It provides a personalized video feed based on what you watch, like, and share. The app allows you to explore videos from various categories, including Comedy, Gaming, DIY, Food, Sports, Memes, and Pets, to Oddly Satisfying, ASMR, and everything in between. You can add your favorite music or sound to your videos for free, unlock tons of filters, effects, and AR objects to take your videos to the next level, and edit your own videos.

Types of TikTok Ads:

TikTok offers several options on its platform for advertisers to choose from:

• In-Feed Video: In-feed ads are native ads placed either at the bottom of organic TikTok videos or in the feed as part of the video queue, depending on the type of product. These ads also redirect to your website or app. On average, they cost $25,000 minimum per campaign.
• Brand Takeover: A brand takeover ad will appear instantly when a user opens TikTok. The ad can then be redirected to an internal or external link—either another video on TikTok or an external website or app. Currently, this ad type is limited to one advertiser per day and costs £50,000.
• Hashtag Challenge: You can partner with TikTok’s marketing team to create a sponsored hashtag challenge that encourages users to share content on TikTok on your brand’s behalf. Challenges generally last for 6 days and costs $150,000.
• Branded AR Content: Ad appears as branded lenses, stickers, and other 2D/3D/AR content for TikTok users to use in their videos and cost $80,000 – $120,000 based on the complexity of the lens design.
• Custom Influencer Package: Ad appears as part of sponsored content created by a TikTok user with influence in your market, the cost of this ad varies upon the influencer, however, it is sources claim it may cost $600 – $1,000 per post.

How To Start?

Now that you’re familiar with TikTok’s creative advertising options, it’s time to talk about how to get started creating TikTok ads. To create your first ad campaign, visit the TikTok Ads home page and click on the Create an Ad button.

Because TikTok Ads is still in beta, the process of setting up ads isn’t entirely online yet. When you click the button, a form pops up requesting details to set up your account. After you submit this information, a representative will get in touch with you to set up your TikTok Ads account.

It can take up to 48 hours to receive your account. Once you do, the process for creating ads is relatively straightforward.

Start Creating

TikTok allows you to organize your ads using three levels: campaigns, ad groups, and ads.

1. Campaign is the top level of TikTok ads, this defines the primary goal of your ad. You can choose from three options: Traffic, Conversions, and App Install. You must also set a budget at the campaign level, select either the Daily Budget or Total Budget option under Settings. Note that both the daily budget and total budget must be at least $500.

2. Under a campaign, you will find one or more ad groups. You will define ad groups with ad placements, target audiences, budget, and schedule.

One of the most useful features of the TikTok Ads dashboard is that it lets you select the exact platforms you’d like to run your ads on. These include not only TikTok but also its entire family of apps like Vigo Video (India only), BuzzVideo, News Republic, and others.

There’s also an option for automatic placements, where TikTok determines where your ad would perform best and places it there.

Once you’ve selected your preferred placements, follow the prompts to enter all of the details necessary to start running your ad, including any relevant URLs, display names, images, and categories. You can also select up to 20 keywords to describe your website or app, which will then be used to match your products with the right audience.

The Targeting section lets you define the target audience for your ads. Set parameters for location, age, gender, languages, interests, devices, and more to attract the right audience for your ads.

3. After specifying your ad group, you will have to actually create a video ad for TikTok. When it comes to designing the creative assets for your ad, the process is fairly straightforward. TikTok ads can be horizontal, vertical, or square videos and images. The best thing about the ads platform is a tool called the Video Creation Kit, which provides video and image templates you customize using your existing images. It also comes with 300+ options for free background music.

Once you have finished creating your ad, you can use TikTok’s ad preview tool to see how your ad will look on mobile devices. You may continue to create more ads and ad groups for your campaign.

Succesful TikTok Ads

You can’t create a successful TikTok advertising campaign if you don’t know what TikTok audiences like. Here are some businesses that are advertising their products, services, and apps on TikTok and what you can learn from them.

Clean & Clear in India ran a Hashtag Challenge campaign to introduce a new limited-edition design to a teen audience. It ultimately generated 2.62 million user-generated videos and over 10,400 new fans for their brand on TikTok.

TikTok for Business

Grow your Business with TikTok ads

TikTok Ads Manager is the one-stop shop for running and managing paid campaigns on TikTok.

TikTok Ads Manager gives you all the features you need to launch effective ads, drive sales and measure performance. Best of all, it’s affordable and easy to use.

Launch ads and drive business results on TikTok

Reach a unique audience on any budget.

With TikTok ads, getting your brand in front of the right audience is easy and affordable. TikTok Ads Manager helps you get more out of your ad spend.

Connect with highly engaged shoppers.

1 in 3 TikTok users bought a product because they saw it on TikTok. TikTok Ads Manager is here to help you get discovered and connect you with people who are ready to shop.

Launch, measure and optimize — all in one place.

TikTok Ads Manager provides access to all of the tools needed to reach your objectives — from easy-to-use targeting, smart measurement tools and creative solutions that help you make highly effective ads.

Find your audience

Your ideal customers are out there waiting for you. TikTok Ads Manager makes it easy to get the attention of highly engaged audiences at the best possible moment.

Leverage your audience’s interests, viewing behaviors and creator interactions to deliver relevant ads tailored to your industry and goals.

Serve ads to people actively searching for products and services like yours, right at that very moment.

Use automatic targeting* to dynamically optimize who receives your ads, potentially lowering CPA while increasing conversions. *Available only for Traffic, App, Lead Gen, Community Interaction and Conversion Web Objectives.

Unlock your creativity

Create engaging, TikTok-friendly ad content with confidence. TikTok Ad Manager's expansive suite of creative tools gives businesses an easy way to produce and edit new videos, find inspiration and more.

See examples of top ads from other advertisers, learn creative best practices and explore trending videos, sounds and hashtags on TikTok via the Creative Center.

Create top-quality ads with our library of over 100 customizable ready-to-use video templates. Simply drop in your photos, text, logos and background music to make them your own.

Customize your content with TikTok Video Editor for true native content creation. Add music, text, creative effects, transitions and more to create content that looks, feels and sounds like a TikTok video.

Measure your impact

Maximize ROI with measurement tools that provide performance and content insights, so you can act and drive conversions more efficiently.

Add TikTok Pixel to your website to track visitor actions, create audience segments or lookalikes, re-engage previous site visitors and find new customers.

Monitor and measure web and app conversions from your TikTok campaigns. Use web attribution to track return on ad spend, track conversions and evaluate the effectiveness of your digital ads.

Get actionable, data-driven insights on the performance of your video content. Track key metrics from your own customizable dashboard and get unmatched line-of-sight into your ad campaigns.

Create ads in minutes!

1. Select your objective.

2. Set your own ad budget and target audience

3. Upload your photos or videos, add content, and call to action

4. Submit ads and ready to capture the audience attention