Ikea Reveiw – Home Appliance and Furnishings Store, Ikea is a values-driven company with a passion for life at home. Every product we create is our idea for making home
All About Ikea
Ikea is a values-driven company with a passion for life at home. Every product we create is our idea for making home a better place. At IKEA, we have 389 stores in 48 countries (as of August 2016).
BUSINESS CONCEPT
Vision and business idea
“To create a better everyday life for the many people”, this is the IKEA vision. Our business idea is “to offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them”.
We work hard to achieve quality at affordable prices for our customers through optimising our entire value chain, by building long-term supplier relationships, investing in highly automated production and producing large volumes. Our vision also goes beyond home furnishing. We want to create a better everyday for all people impacted by our business.
GROWTH AREAS
Quality products at low prices
To reach many people, our products must be of good quality and affordable. We design with our customers’ needs in mind.
People & Planet Positive
We are working towards having an overall positive impact on both people and the planet while we continue to grow.
When people grow, IKEA grows too
Our co-workers are essential for our continued growth. We see every person as a talent with the possibility to develop.
KEY FIGURES
IKEA at a glance
North America 52 stores
Europe 262 stores
Asia 40 stores
Australia 8 stores
Stores 375in 46 countries
Sales turnover EUR 33.8 billion
Products About 9,500 in the range
Co-workers 172,000
Store visits 884 million
Web visits more than 1.2 billion
Catalogues 213 million printed in 32 languages
Production Approximately two-thirds of our production is in Europe
Central America 1 store
Middle East 12 stores
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PEOPLE & PLANET
For a sustainable future
We have a strong tradition of working with sustainability. Find out more information in our People & Planet section.
The IKEA Concept
Doing it a different way
We constantly ask ourselves: Is there a better way? That’s how the IKEA home furnishings offer remains unique and how we try to make everyday life better for the many people.
THE IDEA
For the many people
The IKEA Concept starts with the idea of providing a range of home furnishing products that are affordable to the many people, not just the few. It is achieved by combining function, quality, design and value – always with sustainability in mind. The IKEA Concept exists in every part of our company, from design, sourcing, packing and distributing through to our business model. Our aim is to help more people live a better life at home.
Bringing the IKEA Concept to life
The IKEA Concept comes to life in many ways: Through our worldwide stores, in the IKEA catalogue, via the web and apps, and most importantly in millions of homes around the world.
The story behind the name
The IKEA name combines the initials of IKEA founder, Ingvar Kamprad, (IK) with the first letters from the names of the farm and village where he grew up – Elmtaryd and Agunnaryd (EA). The IKEA logo has hardly changed and the 1967 version remains a consistent symbol of the IKEA business.
Together we save money
IKEA customers play an important role in democratic design. We do our part, you do yours, and together we save money. Customers help by assembling products from flat packages on their own (60 years ago, we launched LÖVET, the first flat-pack table), living sustainable life at home, sharing their thoughts, suggestions and and even more. View LÖVBACKEN side table.
WORLDWIDE LOCATIONS
Reaching more of the many people
Every year new IKEA stores open around the world. Take a look at our interactive map to view all our current locations.
FRANCHISE STRUCTURE
Nurturing the IKEA Concept
In the early 1980s – with IKEA stores in 20 countries and expanding – IKEA founder, Ingvar Kamprad, realized he needed to protect the unique IKEA Concept as part of the company’s growth. He wanted total independence and a long-term ownership structure, so the stock market wasn’t an option.
So, the IKEA franchise system was established. Today all IKEA stores (except the IKEA Delft in the Netherlands) operate under franchise agreements. Inter IKEA Systems B.V. is the owner of the IKEA Concept and worldwide IKEA franchisor.