About Us DURACELL

FEATURED PRODUCT

Duracell Optimum

With 4X the patented POWER BOOST™ Ingredients vs. Coppertop, Duracell Optimum is our #1 best performing alkaline battery.

FEATURED PRODUCT

Lithium Coin Batteries

Our Lithium Coin 20 mm batteries feature our innovative safety features including a non-toxic, bitter coating* that helps prevent accidental ingestion and comes in child-secure packaging.

*Available on 2032, 2025, and 2016 sizes

FEATURED PRODUCT

Coppertop Batteries

Duracell Coppertop AA and AAA alkaline batteries contain Duracell’s patented POWER BOOST™ Ingredients which deliver lasting performance in your devices.

Trusted Technology

Superior quality, dependability, and decades of innovation have made Duracell the brand it is today. Explore our past, present, and ways we can work with you in the future.

DURACELL PROGRAMS

Featured Programs

Duracell is committed to powering communities and organizations, ensuring safety, and keeping devices running when they’re needed most.

• #BitterIsBetterLithium coin batteries can be a hazard for small children. If swallowed, a lithium coin battery can get lodged in a child's esophagus and cause serious harm in as little as two hours

STAY CONNECTED

Portable Power

From the #1 Trusted Battery Brand, Duracell Portable Power Stations allow you to power your laptops, mobile devices, lights, speakers, and any small electronics that make your life easier during a power outage or while away from a wall outlet.

DURACELL PORTABLE POWER STATIONS

Power Up, Anywhere. Any Time.

Your personal power source when and where you need it. Choose from an array of power stations ranging from 150 to 1000 watts of power. The larger units are excellent for emergency home backup or outdoor adventures while the smaller units are an ideal companion for everyday activities, allowing you to work and have fun from anywhere.

DURACELL PORTABLE POWER STATIONS

Power When You Need It