Marketing practician should know the importance of social media marketing

I have written about social media
marketing samples before this article. You can see in my article such
as:

1. Twitter marketing to market your products

2. Linkedin marketing one of marketing instruments.

3. Beginner Marketer should know this social media marketing tools.

4. Social media marketing manager job description

Right after publishing these articles,
there are several friends who read above articles asked me. The
questions are very similar. It sounds like this: “I am a novice
marketer, I have implement some marketing theories which was got when
I was a student college. Social media marketing is new for me. Should
I learn this?”

I just answer them,”if you want your
career will be better in the near future, learn it and practice so
that you can add your experience in your CV.”

Why do I answer like I mention above?
Here are the background why social media marketing is very important.
Please read carefully.

The reason why social media
marketing is important.

1. No business can
grow without sales. Sales is achieved by marketing activities.

2. One of
marketing activities instruments is social media marketing.

3. Now, almost all
of us have social media account like facebook
, twitter , google
plus , pinterest , and so on.

4. So every
business even small business have been taken part of this to
communicate with their customers.

5. Finally, social
media marketing strategies, social media marketing implementation,
social media marketing tools, social media marketing best practices
are skills that must be possessed by marketer especially beginner
marketer to grow up your career.

If your are entry
level marketer or student college who learn marketing and want to
know more details about social media marketing manager and what are
the activities and job description, please free go to my previous
article that I have mention above at point number 4.

Social media features that you
should know

Below are the
benefits of social media:

1. You can use
social media to share fascinating things with your friends and
relatives.

2. You can ask
your friends for recommendations via social media.

3. You can rapidly
spread the news to all over the world.

4. You can share
amazing websites and videos with your circle of friends or set to
public.

5. You can
develop your a professional profile where your colleagues and
employers can endorse you.

6. If you are an
influencer such as artist, politician, and so on you can use social
media to keep your followers and fans entertained.

There are many
benefits if you join and active in social media. But, the fundamental
thing is people (including company) use social media to communicate
and share.

The examples of social media

1.Blogs

You can share
informative news here where people can reblog your content or follow
your content.

For example :
blogger, wordpress.

2. Microblogs

Same as blog but
more simple and short.

For example :
tumblr, twitter.

3. Collaborative
project

All people can
join and collaborate for certain projects.

For example:
wikipedia

4. Social
bookmarking

All people can
bookmark the interested things, and can be followed or follow someone
who have same interest.

For example:
pinterest, reddit, digg, stumbleupon, technocrati.

5.Video and
picture ( content ) community

All people can
share and reshare the content.

|For example:
youtube, dailymotion, path, instagram.

6.Forum and groups

All people can
join forum or groups their interested in.

For example: web
forum, yahoogroups, googlegroups.

7. Social
networking sites

For example :
Facebook, linkedin.

8. Mobile social
media.

For example :
foursquare, facebook places.

The benefits if you implement social
media marketing

Not like
conventional marketing which consume resources a lot so makes the
advertisement costly, if you implement social media marketing it is
fairly inexpensive.

The next benefit
is you can target special people by demographic and psychographic
term. You will have targeted prospect and can have high conversion.

You will get high
sales by doing above thing, but with social media marketing skill
that you have to learn.

Recap the importance of social media marketing

Now you have known
the importance of social media marketing. It is your turn to decide,
if you want to enhance your skill in marketing, you have to learn social
media marketing. And I believe it will boost your career in
marketing.