Are you wanting to increase your business sales on Amazon? Whether you are a small third party sales business, an author or anywhere in between. It is clear Amazon contains a huge audience that could greatly increase your market visibility. Understanding how to use Amazon’s Ecosystem could make a huge difference in the amount of sales you see.
It may feel like marketing is overwhelming and Amazon is so complex but it is simpler than it may seem. Amazon offers services ranging from music, entertainment, physical products, discounted shipping, subscriptions and etc. This ecosystem gains them customers and keeps them returning, so if you can tap into that customer base it can lead to huge business growth.
You may be wondering how to stand out to your target audience on Amazon with the powerhouse of customers that it sees. And once you do stand out, how do you protect your brand and make the daily logistics of your business flow smoothly? Leveraging the ecosystem on Amazon can help you do all of this so you can run your business instead of it running you ragged.
1. How Amazon’s Ecosystem Works
The online bookstore that Jeffrey Bezos started in 1995 grew into a huge ecosystem of businesses which entertain, help, and solve problems for its customers in one central location. By having so many industries in one location, amazon has been able to retain even more traffic.
Amazon has subscription model services like Amazon Prime. Prime gives customers free shipping and access to a wide variety of entertainment. Amazon even offers services and benefits for consistent purchases with their subscribing to save model on specific products.
When someone has a subscription they can access a variety of entertainment owned by Amazon. It is clear that a huge amount of business and money is being made on Amazon. Once a customer comes they are likely to return because Amazon can meet so many of their need. So the question is how to stand out and let all of this traffic find you and your product?
2. Finding The Right Product For You
If you are trying to sell products on Amazon but don’t know where to start, there are a few tips which can simplify this for you. You can always start by trying to solve a problem for yourself. Were you looking for a tool that Amazon didn’t have or a resource that wasn’t listed on Amazon which you had to source elsewhere? If similar products were selling well, you may have found a niche!
Amazon can also clarify what items are selling the best for them right now. Amazon’s Best Sellers List can provide insight into what is trending in sales for them right now. You can reference that information, and put your own twist on popular products to find the right product for you! While currently stainless steel water bottles may be at the top of their list in kitchen, the shape or color tends may change so you can continue to reference this list as you put your own spin on popular products.
Some people choose to have items manufactured while others are third-party resellers of products they purchased in bulk. Others may choose to go a completely different route with a digital product.
Once you have an idea of your type of product, you can think about how you can use Amazon’s ecosystem to grow your business. Will you provide free shipping for Amazon Prime customers, or give a discount when people subscribe to buy consistently? Or will you try to deliver a product that is compatible with something that Amazon already provides such as the Amazon Fire?
Whether you already had a product or used these ideas to decide on one, the next step is letting people know what you offer, and for that they have to find your product or service.
3. Standing Out On A Huge Platform
If you want to direct traffic to a product that you are selling on Amazon, it is worth noting that third-party sellers have grown substantially over the years on amazon. In 1999 only 3% of Amazon’s sales were from thrid party sellers or resellers and by 2024 58% of Amazon’s sales were now third party sellers or resellers.
If so much growth can happen over the course of 21 years, it shows that small businesses can truly benefit from Amazon’s ecosystem. With so many products on Amazon, the key is for people to easily be able to find your product, through SEO. SEO (search engine optimization), boils down to how to show up when people are searching for an answer or product.
While this may sound complex, you don’t have to master this alone. Amazon consulting services can alleviate the stress of SEO, helping your customers find you. This way you can focus on making the best products that you can, while the consulting service helps your target audience know you exist.
Once an Amazon consulting service helps people find you, they can help you look professional too, through how your product or page looks. Things like quality photographs and professional graphic designs can go a long way. They can show you how and where it is best to advertise.
And once the business is receiving the right attention, they can continue to monitor the identity you have built it.
4. Daily Tasks Of A Successful Amazon Business
A business can only be as successful as its systems can allow it to be. Beyond the attention and sales you need to follow through. It is what builds your reputation and makes running the business enjoyable.
Unless you are up to date on how much product you need or the requirements to deliver the product in the most cost-effective way, a little help can go a long way. An Amazon consulting service can help turn a full-time headache into a profitable machine. This gives you time to look towards the future and your business the chance to get great reviews!
5. Preparing For Growth
At the end of the day the Amazon Ecosystem that businesses use to grow is not that different from any other ecosystem. A business begins meeting a need or creating a solution. A business can survive and thrive when people want what the business has to offer and knows where to find it.
Much like a deer can thrive where there is grass to eat or a bear can thrive by a river with thousands of fish, a business can thrive in the huge audience that amazon has built. Just like the rain can help the grass grow for a deer to eat and a river flow for a bear to find fish, a little help along the way can make a huge difference for a business on Amazon.
When you use Amazon’s ecosystem to help you grow, you can grow your business by sourcing your products in bulk, creating more products and scaling your business. Just like in nature the cycle begins again! Amazon may have a lot of things but it can only have one you, so enjoy putting your creative spin on it and let your business grow!
