Boost your website's performance, fix problems quickly, and more with the help of an SEO expert. These five-step guide you, how to find and hire the right SEO specialist!
If your website traffic has stalled or you're planning a redesign, A SEO specialist can help boost website traffic and increase revenue. Discover when and how to hire an SEO expert today!
When to Hire SEO Expert
Here are the three main signs that it’s time to hire SEO Expert:
- Time: You and your team do not have enough time for SEO.
- Results: Your SEO efforts aren’t bringing in enough traffic or revenue.
- Resources: You do not have the resource, skills or tools needed to do SEO.
Other reasons to hire SEO Expert include:
- Getting help with important projects, like a website redesign
- Fixing unexpected SEO problems, such as dropping website traffic
- Covering for a team member who is away, like on maternity leave
Why Hire SEO Expert?
Here are some benefits to hire SEO Expert:
- Boosting your SEO performance
- Growing your SEO efforts
- Adjusting your SEO to changes in the economy, industry, or search engine algorithms
- Coordinating your SEO with other digital marketing activities
- Making your daily SEO tasks more efficient
You can’t handle every part of marketing by yourself. That’s where experts in areas like SEO and pay-per-click (PPC) advertising can help you and your business.
What does SEO Expert do?
A SEO expert helps improve a websites search engine ranking. They can focus on different areas, including:
- On-page SEO (like page content)
- Off-page SEO (like backlinks)
- Technical SEO (like website performance)
- SEO content (like blog posts)
Some SEO experts also have training in:
- Public relations
- Marketing
- Content marketing
- Web development
When you hire an SEO expert, you will learn about their background and experience.
How to Hire SEO Expert
Want to enjoy the benefits of an SEO expert? Follow these steps to hire the right one:
1. Outline Your Needs
Answer these questions to figure out what you need from an SEO expert:
- How long do you want to work with the SEO expert?
- What specific SEO tasks do you want them to handle?
- Do you have a preferred pricing model, such as hourly or monthly rates?
- How will you measure the SEO expert's performance?
If you know anyone who works with SEO experts—whether in-house, contracted, or freelancer—talk to them about their experiences. They might also have recommendations for you!
2. Set Your Budget
Next, decide on your budget.
Be wary of very low-cost SEO offers. The definition of cheap SEO can vary based on what services are included and the pricing. A helpful guideline is: “If the price seems too good to be true, it probably is.”
3. Explore Your Options
You can find SEO consultants or specialists in various places, such as:
- Your professional network
- Job sites like Upwork, Fiverr, and Freelancers
- Social media platforms like LinkedIn, Twitter and Facebook
- Review sites like Clutch, G2, and Upcity
Additionally, you can use Google to search for potential candidates
4. Find Your SEO Expert
Now, start researching potential SEO experts to hire. Consider the following:
- Reviews
- Case studies
- Years in business
Many SEO freelancers or consultants are active online, so you can also check their public profiles, such as LinkedIn, to learn about their SEO opinions, approaches, and more.
5. Review Your Options
Now, review your shortlist of SEO candidates. When meeting with SEO freelancer/consultants, consider asking:
- Do you have experience in our industry?
- What will you need from my team to make this partnership successful?
- Can you provide references?
- How do you measure the success of SEO efforts?
- Are you familiar with our technology stack?
Here are a Few Signs of a Good SEO Specialist
- Proven Experience: They have a track record of successful SEO projects.
- Clear Communication: They explain their strategies and processes clearly.
- Up-to-Date Knowledge: They stay current with SEO trends and algorithm changes.
- Results-Driven: They focus on achieving measurable results and improvements.
- References and Reviews: They can provide positive feedback from previous clients
Realistic Expectations: Be wary of anyone who promises quick results, like within 30 days. SEO takes time, and a true professional will make this clear from the start.
Full Transparency: The SEO expert you choose should be upfront about their business model, pricing, reporting frequency, tools, deliverables, and industry experience. If they’re not providing clear answers to your questions, it’s best to look for someone else.
After the meeting, you can decide if you’re ready to take the next step.
Can you Handle SEO without an Expert?
Yes, you can do SEO on your own, but it takes time to learn and stay updated. Google frequently updates its algorithm, so you need to keep up with industry news. There are many courses and SEO tools available, but becoming skilled in SEO requires consistent practice.
If you do not have the time or resources for this, it might be worth hiring an SEO consultant.
Tackle Your SEO Challenges with SEO Expert Help
Find the best SEO service provider for your business. If you want to work with our team, contact us online today!
