If you answered yes, you might be use marketing techniques that are static ie not evolve with changing environments or you have the same advertisement in the media for many years. Change is the key. It's time for you to change your marketing strategy.
There are four steps to raise sales :
1. Do the self questions, Are your brand image is outdated?
Many factors can be studied at this step. Logo for example. Is the logo you made since 10 years ago? Maybe you have a logo that is no longer correspond to today.
You can do a questionnaire to some of your loyal customers, what they think with your logo. Many examples of companies that when they change the logo, the level of their sales are growing up.
2. Review of prices.
Perhaps the low levels of the conversion caused by price of your bid is not competitive. You should review your bid price, apply a special discount, or special member rates, and others.
3. Innovation of products or services.
You find that your prices are competitive with competitors. But your sales will remain quiet. All you have to do is create a product innovation. In addition to products, you can also make minor changes to the basic but has a big effect. For example, a full service smile from start to closing. Providing an email or sms happy birthday if they celebrate it. Impress them, and let them tell their friends about your product by the power of WoM.
The second example, if your store has not felt comfortable in serving customers more, create new systems, such as pick up the ball or a delivery system,they can order or shop online.
4. Improve communication with customers and prospects.
During this time you only distribute flyers to houses that radius in 20 miles from your store. Or advertise in newspapers and magazines. In this case, This is only one-way communication.
Create a two-way communication. Try to create account twitter, facebook, google+ to communicate with subscribers other than by email and sms.
Based on the depth observation, the compananies that have a high level of communication with customers and prospects, they get a high conversion rate.
That's four steps to raise your sales charts. The most important thing you should do is take the measurement of the steps above.
