There are many approaches
to build customer loyalty for increasing your company's growth. I will
remind you the method for developing action to get customer loyalty here. I
take it from my previous article. Steps to acquire loyal customer are customer
bonding, delivering great program to customer so that they happy with you,
caring to customer so that you get familiar with your customer and get
memorable relation with the customer, and supplying more value added to your
customer.
to build customer loyalty for increasing your company's growth. I will
remind you the method for developing action to get customer loyalty here. I
take it from my previous article. Steps to acquire loyal customer are customer
bonding, delivering great program to customer so that they happy with you,
caring to customer so that you get familiar with your customer and get
memorable relation with the customer, and supplying more value added to your
customer.
With these actions, if you perform it persistently, you will
obtain loyal customer. Thing to remember is after getting loyal customer, you
must maintain your relationship with them and engage them devotedly. There are
several samples how to engage them in my other articles in this blog, please
free to search so that you can find some articles which are related to this topic.
obtain loyal customer. Thing to remember is after getting loyal customer, you
must maintain your relationship with them and engage them devotedly. There are
several samples how to engage them in my other articles in this blog, please
free to search so that you can find some articles which are related to this topic.
Some articles which are related to this are:
The
power of asking in marketing activities
power of asking in marketing activities
Marketing
online survey best practices
online survey best practices
Why customer feedback is needed to achieve sustainable
business?
business?
Before I answer this question, I will illustrate you the
requirement for having sustainable business.
requirement for having sustainable business.
How to have sustainable business?
There are many requirements for sustaining your business.
Here, I will tell you three fundamentals requirements. They are:
Here, I will tell you three fundamentals requirements. They are:
1.You must possess ability to change.
You have to change ( your service or product or your business
system ) in order to meet market demands. Let me tell you, if you have already
known market demands and still run you business in the same way as before, you
will make your business to negative growth.
system ) in order to meet market demands. Let me tell you, if you have already
known market demands and still run you business in the same way as before, you
will make your business to negative growth.
One more thing, it is necessary for you to adopt new process
( after analysing the impact you are having in the future if you implement this
) and keep learning, implementing, measuring, and evaluating for this. This is
the essence of the word “change”.
( after analysing the impact you are having in the future if you implement this
) and keep learning, implementing, measuring, and evaluating for this. This is
the essence of the word “change”.
2.Implementing efficiency in all areas.
It means you have to minimize a waste and maximize all
resources.
resources.
3.You must obtain and maintain loyal customer.
Loyal customer is very advantageous person, because beside
they are doing repeat buying they are also recommend your product to their
relatives. It is called word of mouth marketing.
they are doing repeat buying they are also recommend your product to their
relatives. It is called word of mouth marketing.
There are three fundamentals thing to achieve sustainable
business. You can see that one of the requirements is maintaining loyal
customer.
business. You can see that one of the requirements is maintaining loyal
customer.
Benefits of customer feedback
I try to align the advantages of customer feedback with
requirements of sustainable business.
requirements of sustainable business.
These are ultimate benefits of getting feedback from
customer:
customer:
1.You will know the market demands.
From data you are getting from customer, you can make
analysis what is actually needed by customer.
analysis what is actually needed by customer.
When you know market demand, you can transform your business
based on market demand.
based on market demand.
2.You can maintain loyal customer .
From data you are getting from customer feedback, you know
what things are liked by your customer and what things are not.
what things are liked by your customer and what things are not.
According to the summary of customer feedback, you can
perform an action to attract them with something they like, engage them with
appropriate program and convert them to be a loyal customer.
perform an action to attract them with something they like, engage them with
appropriate program and convert them to be a loyal customer.
The conclusion is: obtaining customer feedback, analyzing
it, make a program based on it can be one of building customer loyalty list
program.
it, make a program based on it can be one of building customer loyalty list
program.
How to get customer feedback?
There are several approach how to get customer feedback.
1.Google plus page.
You can attain customer feedback from this page. The thing
you should do is creating appeal posting with call-to-action for example:
you should do is creating appeal posting with call-to-action for example:
-If you want to share alternative way, please comment here.
-Please fill this question if you love to share the
beneficial thing.
beneficial thing.
And so forth.
2. Facebook page.
You can do the same thing like you do in Google+ page. And
if you want to get more reach, you can use Facebook ads to drive customer
feedback.
if you want to get more reach, you can use Facebook ads to drive customer
feedback.
3.Newsletter.
If you perform list building and have your customer email
list, you can create feedback form and send it to your list.
list, you can create feedback form and send it to your list.
You can generate form in http://docs.google.com
, and from here you can create form and customize easily based on your goal.
After that you can embed it in your email.
, and from here you can create form and customize easily based on your goal.
After that you can embed it in your email.
4.Twitter.
You can get feedback via twitter. Even Though there is
limitation with number of characters to express the idea, but it is believed
that you can interact with customer quickly with this media.
limitation with number of characters to express the idea, but it is believed
that you can interact with customer quickly with this media.
5.Chat.
Yes, this is the old method but still useful because
everybody uses smartphone and usually they install chat application in their
smartphone like YM, Gtalk , Skype, Whatsapp, Line, and so on.
everybody uses smartphone and usually they install chat application in their
smartphone like YM, Gtalk , Skype, Whatsapp, Line, and so on.
6.Feedback form in the website.
This approach is the suitable approach if you have a lot of
traffic and you want to determine if your website is visited by targeted
audience or not.
traffic and you want to determine if your website is visited by targeted
audience or not.
Feedback form in your website is proper way if your main marketing
strategy is search engine marketing.
strategy is search engine marketing.
By implementing feedback form in your website you can:
– get right data to improve conversion rate.
– improve user engagement.
The substantial thing is you can collect insight from
audiences, based on that you can make an improvement so that you can up-sell the
new product according to their need and increase more traffic to your website.
audiences, based on that you can make an improvement so that you can up-sell the
new product according to their need and increase more traffic to your website.
Tools to develop customer feedback form in your website
This time I show you sample application for creating and
monitoring your feedback form.
monitoring your feedback form.
1. VisitorEngage
This is one of tools to create feedback form. You can see
here http://visitorengage.com
here http://visitorengage.com
There are free version ( with limitation) and paid version
so before deciding correct plan for you, you are able to try it first for free.
so before deciding correct plan for you, you are able to try it first for free.
According their tag line “building for marketer , not IT” , VisitorEngage
provide you easier way to create form ( just drag and drop ). This is the key
point which can be consideration factor to buy this tools.
provide you easier way to create form ( just drag and drop ). This is the key
point which can be consideration factor to buy this tools.
Below is their website picture which is taken from the
website.
website.
2. WebEngage
The alternative tool is WebEngage. This tool is paid but you
can try for free within 14 days. You can
see here for detail information.
can try for free within 14 days. You can
see here for detail information.
To develop form, you can do it with the simple step. After
signup, just specify your website detail then you will get the code, finally you
embed that code to your web. Afterward,
you will be able to monitor data thoroughly to get your customer insight.
signup, just specify your website detail then you will get the code, finally you
embed that code to your web. Afterward,
you will be able to monitor data thoroughly to get your customer insight.
Below is their website picture which is taken from the
website.
website.
The conclusion, you can implement customer feedback form
with tools like google form, VisitorEngage, WebEngage, etc. Then you can
perform the next step which are monitoring, evaluating, and deciding the
appropriate action based on evaluation.
with tools like google form, VisitorEngage, WebEngage, etc. Then you can
perform the next step which are monitoring, evaluating, and deciding the
appropriate action based on evaluation.
If you feel this information useful , please free to share
this and if you have tried other tools and you find those very convenient
please inform and comment. Thank you for reading building customer loyalty by facilitating customer feedback.
this and if you have tried other tools and you find those very convenient
please inform and comment. Thank you for reading building customer loyalty by facilitating customer feedback.
