Digital marketing strategies grow since information technology start booming. For you who want to know what is digital marketing and basic information about this new marketing strategy, you can read this article thoroughly.
As a concept and knowledge, actually digital marketing basically has the same concept as conventional or traditional marketing. They have the same goal and same theory. The goal of both marketing is to align their activities with business objective, use data-driven decision to make improvement, and can envision the impact of this improvement. The different things between them are the media, metrics, technical approach, and so forth. By implementing digital marketing, you can track your activities easily and measure ROI more accurately compared to conventional marketing.
This article will explain you certain aspects of digital marketing, they are:
1. Basic definition of digital marketing.
This can be an answer to the question what is digital marketing.
2. What is the relationship between internet marketing and digital marketing.
In this point, I will tell you about the link between them, the differences between internet marketing and digital marketing.
3. Some knowledge that you have to know in the digital marketing world.
Digital marketing has a large scope, each of them is important to know.
4. Sample statistic you must know if you want to run digital marketing.
If you want to perform in one aspect or scope of digital marketing, you must concern with some statistics.
5. Two fundamental things to know for performing digital marketing.
These two things are data and content.
Now, I will explain you one by one, starting from digital marketing introduction.
What is digital marketing
From digital marketing Wikipedia , It is explained that digital marketing is marketing activities that utilize digital or electronic device like computer, smartphone, tablet and marketing that apply some technologies like website, email, social media, mobile apps.
Relationship and difference between internet marketing and digital marketing
Fundamentally, both term ( internet marketing and digital marketing) is the same spirit and approach. This is an essential relationship between them.
There are some people said that both of them is the same, so we can say internet marketing for digital marketing and vice versa.
But, the other people said that there is a little difference between internet marketing and digital marketing, especially in the marketing channel and technology. Both of them use the same channel like I have mention above (Computer, smartphone, tablet, etc), but digital marketing is using broader technology and medium, such as: IP TV or digital TV, Wireless devices and media, 3G/4G technology and devices, etc.
Important knowledge you must learn in digital marketing
There are several knowledge you must understand to become digital marketing expert, they are:
– Email marketing
In the email marketing, you must learn all about email technology, such as: email hosting, machine for automation, email tracking, bouncing, etc. Beside technical skill you have to master soft skill, such as: list building strategies, communication approach via email, etc.
– Social media marketing
The things that you must concern are social media network, the statistic of the subscribers and users of these social media application, social media marketing strategies. And also soft skills like respond to the crowd in social media, and so on.
– Inbound marketing
I have explained you about inbound marketing. If you want to know more, please search the articles in this blog.
– Search Engine Marketing
In this point, you should learn step by step starting from knowing all about the search engine especially some big search engines like Google, Yahoo, Bing,etc. Search Engine Optimization skills like search engine algorithm, on-page and off-page optimization, and so on.
Some advertising skills to be concerned: PPC, PPI, CPA, copywriting, campaign management, campaign tracking, effective landing page, etc.
– Web analytic
You have to learn several analytic tools, such as: Google analytics, yahoo and bing analytics, kissmetrics, Crazy Egg, and so forth.
Sample statistics you must know to perform digital marketing
These are the sample. One of the goal to know the statistic is you can draw a conclusion through the data, it is called data-driven decision. For example: decide to select social media platform to your social media marketing activity.
Sample statistics you must concern:
– Amount of engaged user in particular social media apps.
– Social media users by age or gender group.
– Popularity of social media network in certain area.
– Social media drive for traffic conversion rate, sales conversion rate, etc.
And more data you have to concern.
Two fundamental things to know for performing digital marketing
The two things are data and content. Data-driven content creation and data-driven decision are the soul of digital marketing. That’s why there are many people said that in digital marketing, you can track and measure ROI easier than traditional marketing.
The essence of convergence of content and data is described by knowing the goal of each thing. The content is created for consumer that contains all information ( text, image, video, etc) want and need, whereas data will help you provide a better content.
With these two fundamental things you can drive your business value and achieve a better result.
