The differences between offline and online marketing has been posted a while ago. There are many people who assume that offline and online are separated world, so they only focus on one side. It is wrong. We can integrate online and offline marketing.
Here are the Sample How to Integrate Online and Offline Marketing
– Make sure your digital foundation is strong. It means your online presence has been showed up.
For example in Facebook page : before you conduct a new product launch, you make a good content which is related to this. You can make a quiz or survey to get suggestion from your customer and prospect. Make it viral, so that when you launch your product, everybody has been familiar with the product. This makes the level of conversion increased.
– After cold-calling or talking with prospects, request their email address.
These emails are for stay in touch with them. You can inform them and make an offer send them more details of product or service and give them related information. By doing this, they will give their email voluntarily.
The more prospect you find, the more email you will get. It is called list building, collecting customer or prospect email in your list.
The benefits of list building are:
-You can invite them special event
-You can give them special coupons for discount.
-You can write excellent sales letters that can be effective in increasing conversions.
-You can keep in touch with your customer because you know that customer or prospect who interacts with you offline, may forget after months, but if you email him, it can be a potent reminder. So, it can make them do a repeat buying
– Put your website URL to your business card.
You can put your Twitter account, Facebook page, Google plus page, etc. on your business card. So, when you gather and communication with people, do not forget to give your card to them. So that they are aware of your presence in online. Thus, suppose they want to look for some information for your product, they can directly browse the URL which is mentioned in your business card.
In addition to this, you can put your URL on your invoice, your product package, ads in newspapers, your car or company's car, and so forth.
Above are little samples in the reality, how we can integrate online marketing with offline marketing. Do you have other examples? Please comment below, so that we can discuss this thing together.
