Build social media marketing team

Build a marketing team has been posted a long time ago. I think there is a relation between it and this article because you can implement the theory which is stated in previous articles to build your social media marketing team. 

Now you have understood the benefits of social media. And you want to build social media marketing team then. Build the right team to run your social media marketing is necessary to manage your brand and your online reputation. Why excellent social media team is valuable for your business? because good team can perform collaborative work perfectly and it can increase your brand awareness, increase your web traffic, and increase sales.

Actually this article is suitable for student college or a job seeker who preparing a good career in marketing. By reading this, you will know what is the social media manager job description , several social media job title, social media marketing activities, skills which are needed to get this job, and so on. After knowing these, you will be well prepared to enter the social media career.

Social Media Team Surveys

According to socialmarketingforum.net based on social media team survey :

– Only 27% of companies have a dedicated social media marketing team.

– When company looks for people, they seek people who have one up to three years experience (47%) and 25% uses their current internal people.

– The most Preferred education degree are public relations and marketing.

The conclusion is: 

– There are big opportunities for you to work as social media marketing personnel because nowadays only 27% of companies have dedicated social media marketing staff and the rest is outsourced.

-If you marketing and PR student college, this is good news for you to start social media marketing personnel as your career.

Social Media Job Title

I mention several social media job title here, you can find them on LinkedIn and browse the job market there. I write here to inform you so that you can easily search a marketing job with these keywords.

Job title may vary, but the substance is same. They are:  Social media communication specialist, Social media content strategist, Copywriter specialist, Online marketing strategist, SEO and social media expert, Social media analyst, Social media community manager, Blogger specialist, Social media optimization expert, Community management expert, etc.

Some Activities of Social Media Marketing Personnel

These are some activities for social media marketing manager : defining goals, leading and managing team, developing social media marketing strategies and ideas, managing project, analyzing data, review report for decision making, and so on.

These are some activities for social media marketer: check email, publish content, follow up, reply, tweet, update status, develop content, and so on, manage communities, perform quiz and promotional activity, monitoring, respond to audiences, gathering data and develop reports.

You have to make an approach developing collaborative social media marketing team. It means the team works together to run social media activities such as listen to audience, collect information for customer service, product development, perform competitive analysis, engage with customer and prospect, and so forth.

One important thing of social media activity is keep monitoring. What things are monitored? They are: amount of conversion or sales, amount of new leads, subject of conversations in the social media crowd, feedback and complaint, amount of shares, amount of mentions, trends, competitor activities. Web traffic, etc. 

Step to build social media marketing team

– Define a job description and roles.

You must have a clear direction for job description and must have information of people who has skill and personalities that is needed.

Remember this jargon : “appropriate people run appropriate roles”.

– Decide amount of people based on your budget.

If your budget is limited, the way to solve this problem is mapping the job. There are similar job which can be joined in one group. So you have to see personnel who have multiple talent and skill.

– Build the social media team's structure that suitable for current organization’s structure.
Based on step number two, you must align the social media team with current structure.

– Integrate the new team within the organization.
Lastly, integrate the team and let them do a collaborative job within their internal team and others.