Nowadays, we read in the newspaper that there are many start up business have been emerged. We will see that there are some start up which will be fallen down and other will be grown up in the next five years.
This is natural in business life. It’s caused by competition. If you suppose the competition like an ocean, this competition is a red ocean. This illustrates that there is a very tight competition. To win in this competition, you need a good strategy and being a creative. One of the strategies which must be performed is marketing strategy.
Social media marketing via LinkedIn
I’m sure you have already joined one of the social media like Facebook, twitter, Linkedin, and so on. Along with the increasing the internet utilization using either a desktop or a smartphone, likewise so many are involved in various social media now.
There are positive and negative sides of this social media usage. But now I will focus to consider the positive benefits of social media utilization.
Several advantages of social media utilization
1.You can get more friends even they are at a great distance from you.
2.You can make conversation with your connection, your brother, your sister, your parents and so on across country.
3.You can share important information fast and easily to your connection.
4.You can market your products or services to broad market across the country.
5.You can build your reputation here.
6. Social Media is one of the best source to get a lot of visitor to your site.
And many other values you can get from social media usage.
Why use LinkedIn marketing?
From the source I have got, there are fundamental reasons why you must perform Linkedin marketing strategy. Below are the reasons:
1. Now, Linkedin has more than 200 million users.
2. LinkedIn is the most popular and fastest growing social network.
3.The statistic shows that two users join every one second.
4. Linkedin is the 15th most visited website in the world.
5. Linkedin is medium where all the professional, businessman, and company gather together so that you can offer your services and sell your products to them.
6. In Linkedin, you can search for criteria of several people, vendor, company, professional, etc based on your product or service niche.
7. This is related to point 5, you can have targeted market for you niche.
8. If you perform Linkedin marketing solutions appropriately (if you know what are you doing here), it can be impeccable marketing tool for you. You can get floods of targeted people who see your ads or targeted traffic to your landing page or your e-commerce site with high converting traffic.
9. You can perform an action for list building so that you can keep in touch with your audience frequently (for example : via newsletter)
Linkedin marketing tips
1.Target your market.
Linkedin has a built-in search engine, you can look for your market with your keyword niche. After finding them, add them to become your connection with proper action.
2. Join group which is related to your niche.
Before create your own group, you have to build your reputation here. You must be active and give solution in this group. After establishing, you can invite them to your own group.
3. Create company page.
Develop high conversion sales letter in your page. Perform A/B testing for this, and focus on the best result.
4. Use linkedin ads.
To reach more prospects, use the ads with appropriate strategies and execute A/B testing for this therefore you can concentrate on this.
5. Marketing world always transform and frequently changing, so you have to update your knowledge. You must invest your time to get course that explain you to empower linkedin to drive more traffic to your site and generate more sales.
Related articles:
Why you must implement social media marketing
Market your product with Twitter
How to utilize Linkedin for marketing
